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Press Releases

Here you can find the latest press releases. View all press releases

    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • United States
    • English

    50% of Canada’s online population read books at least once a week – lower than global average

    A new 17-country report from GfK shows that 30% of the international online population read books “every day or most days.” 
    • 03/22/17
    • Press
    • Media and Entertainment
    • Global Study
    • United States
    • English

    One-third of US consumers report reading books “every day or most days”

    New GfK global research reveals that roughly one-third (30%) of US consumers read books “every day or most days” – equal to the average for all 17 countries covered by the study. 
    • 03/13/17
    • Media Measurement
    • Brand and Customer Experience
    • Digital Market Intelligence
    • United States
    • English

    GfK to share insights on mobile research, digital advertising, brand growth at ARF annual conference

    How can brands and marketers leverage a variety of data sources to unlock insights and stronger growth? 
    • 03/10/17
    • Financial Services
    • Health
    • Consumer Health
    • Optics and Acoustics
    • Media and Entertainment
    • Public Services
    • Retail
    • Technology
    • Travel and Hospitality
    • Automotive
    • Consumer Goods
    • Media Measurement
    • Brand and Customer Experience
    • Consumer Panels
    • Digital Market Intelligence
    • Social Media Intelligence Center
    • Market Opportunities and Innovation
    • Mystery Shopping
    • Promotion and Causal Retail
    • Point of Sales Tracking
    • Retail Analytics
    • Shopper
    • Trends and Forecasting
    • User Experience (UX)
    • United States
    • English

    Peter Feld joins GfK SE as new CEO

    The Supervisory Board of GfK SE has today appointed Peter Feld (51) as new Chief Executive Officer and Management Board member effective March 15, 2017.
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • United States
    • English

    US consumers cite car reliability, safety as more important than fuel economy

    New GfK global research reveals that three quarters of US consumers find reliability (79%) and safety in an accident (75%) to be “very important” automobile features – more important than fuel economy (69%) and low running costs (63%). 
    • 02/23/17
    • Technology
    • Automotive
    • Market Opportunities and Innovation
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • Connected Consumer
    • Connected car
    • Global Consumer Values
    • United States
    • English

    Canadians value reliability most when buying a vehicle today

    Canadian men and women have singled out reliability as the number one feature they are looking for when buying a vehicle today, a GfK survey has found. More than eight in ten (83%) women in Canada said reliability is “very important” in a vehicle, compared to 77% of Canadian men. 
    • 02/14/17
    • Press
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MIN Master Class, GfK to help content creators understand the video consumer

    With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.  
    • 02/08/17
    • Digital Market Intelligence
    • Shopper
    • United States
    • English

    Albert will lead GfK Shopper, Digital Experiences teams in North America

    David Albert, a seasoned team leader and strategic consultant, has expanded his role at GfK in North America, becoming Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams. 
    • 02/07/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MPA conference, GfK will debut new tools for mobile targeting, planning

    With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.
    • 01/30/17
    • Media and Entertainment
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    GfK to help content creators, distributors add “sexy spin” to sales stories

    To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level. 
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    One-quarter of US consumers say they will trade personal data for benefits, rewards

    In a newly released GfK study of 17 countries, one in four (25%) US consumers strongly agreed with the idea of sharing personal data in exchange for benefits and rewards. This is slightly below the global average of 27%.
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.
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