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Press Releases

Here you can find the latest press releases. View all press releases

    • 02/14/17
    • Press
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MIN Master Class, GfK to help content creators understand the video consumer

    With digital video becoming a powerful medium for magazine publisher content, the print industry needs a deeper understanding of video trends and which distribution channels offer the greatest ROI for brands.  
    • 02/08/17
    • Digital Market Intelligence
    • Shopper
    • United States
    • English

    Albert will lead GfK Shopper, Digital Experiences teams in North America

    David Albert, a seasoned team leader and strategic consultant, has expanded his role at GfK in North America, becoming Managing Director of both the Digital Experiences and Shopper and Retail Strategy teams. 
    • 02/07/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    At MPA conference, GfK will debut new tools for mobile targeting, planning

    With mobile platforms claiming more and more ad dollars, the need for detailed profiles of mobile audiences is growing exponentially.
    • 01/30/17
    • Media and Entertainment
    • Trends and Forecasting
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    GfK to help content creators, distributors add “sexy spin” to sales stories

    To capture audiences and ad dollars in the super-competitive digital space, TV content creators and distributors need to take their sales games to the next level. 
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    One-quarter of US consumers say they will trade personal data for benefits, rewards

    In a newly released GfK study of 17 countries, one in four (25%) US consumers strongly agreed with the idea of sharing personal data in exchange for benefits and rewards. This is slightly below the global average of 27%.
    • 01/26/17
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Connected Consumer
    • United States
    • English

    In global GfK study, Canadians show strong reluctance to share personal data

    In a newly released GfK study of 17 countries, Canadians were among the least likely to say they will share personal data in exchange for benefits and rewards.
    • 01/23/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Millennials account for nearly half of US “cordless” population – GfK MRI

    According to GfK MRI’s Survey of the American Consumer®, which surveys around 25,000 people in-person annually, Millennials (ages 18 to 34) account for 43% of the “cordless” population – those who have never had cable, satellite or fiber optic TV service and those who have “cut the cord.” 
    • 01/17/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Over half of US adults live in "cellphone-only" households

    More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.
    • 01/10/17
    • Public Services
    • Consumer Panels
    • Omnibus
    • Government & Academic (North America)
    • KnowledgePanel® (North America)
    • Goverment & Academic (North America)
    • Public Communications and Social Science
    • United States
    • English

    GfK joins AAPOR Transparency Initiative

    Two GfK research divisions in North America – Government & Academic and Public Communications & Social Science – have been accepted for membership in the American Association for Public Opinion Research (AAPOR) Transparency Initiative.

    • 01/03/17
    • Financial Services
    • Technology
    • Trends and Forecasting
    • Consumer Life
    • Smart Home
    • United States
    • English

    At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content

    GfK experts are starting 2017 on a high note with two presentations at CES®, The Consumer Technology Association’s annual event in Las Vegas. In their sessions, GfK’s thought leaders will focus on values that drive Smart Home and Smart Life adoption and the importance of high-quality product content to e-commerce sales (a co-presentation with Google).
    • 12/19/16
    • Health
    • Market Opportunities and Innovation
    • Global Study
    • United States
    • English

    Among Symptoms of Aging, Loss of Mental Agility and Mobility Cause Greatest Concern among Canadians

    In just-released GfK research, Canadians’ concerns about key symptoms of aging were higher than global averages, with four in ten Canadians saying they are worried about not being mentally alert/losing their memory (43%), losing mobility/being unable to walk or drive (42%), and having trouble taking care of themselves physically (40%).
    • 12/19/16
    • Retail
    • Retail Analytics
    • Shopper
    • United States
    • English

    Gen Z Shoppers Stand Out with Strong Omnishopping Growth in US – New GfK Study

    When it comes to combining in-store visits and online product research or purchase, Generation Z (ages 18 to 26) leads all other shopper age groups in the US, lending some spark an otherwise flat “omnishopping” environment.
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