GfK, the global leader in POS (point of sale) tire retail measurement, has launched a new panel covering the US independent tire channel. Capturing data representing over 34,000 individual retail outlets nationwide, the new tire panel is GfK’s 30th worldwide and represents 62% of all replacement tires sold in the US.
GfK’s Neil Portnoy (Managing Director, POS Tracking, North America) will share preliminary US data this week at the Clemson University Global Tire Industry Conference on Hilton Head Island, South Carolina. His presentation, “Find New Roads: Using Sell-Out Data to Make Fact-Based Business Decisions,” will take place at 10:50AM on Friday (April 21st).
To request more information on the US tire retail panel, click here.
GfK now has full 2015 and 2016 data in house from its US tire outlets and has found that
• sales for the US replacement tire market are flat overall,
• 265/70/17 is the best-selling tire size, and
• light-truck tires have posted modest but significant growth over the past two years.
“Tire replacement dealers and manufacturers in the US need a window onto their total channel — to guide crucial decisions about stocking, pricing, marketing, and product development,” said Portnoy. “In the absence of broad, consistent data to drive their businesses, manufacturers and dealers alike have missed opportunities to maximize sales – and diminish losses. I am excited to share preliminary insights with leaders of the tire industry and begin the conversation about how best to analyze the data and grow the channel. This is a transformative moment for the independent tire channel and the tire industry.”
GfK has been collecting POS tire data globally for almost 20 years; in the US, it is now capturing sales information for the Pet, Optics, and Tire retail markets.