On-demand webinar: State of Consumer Technology and Durables Q2 2022
Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.
It’s no secret that consumer confidence is in decline as consumers feel the squeeze of the cost of living crisis. For some, now is definitely not the time to buy – at least four in 10 (42%) people agreed with this in our Consumer Life research. However, this does not apply to everyone, and almost the same proportion (37%) agree it is “important to indulge or pamper myself on a regular basis.” One way they do this is by upgrading to premium products.
We believe this is a key audience to address right now. Listen to our webinar to hear our experts discuss the benefits of adopting a premiumization strategy. With limited supply and high component costs, focusing higher-value products on what we call ‘High Spec Premium’ consumers will deliver a profit margin.
Don’t miss this opportunity to add value to your business.
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