The Household 100 inflation monitor UK

Prices of Stationery & Office, DIY & Garden and Major Domestic Appliances are up most in the year ending June 2023.


The Household 100 Race Chart; (each period represents 12 months, for example June 2022 includes July 2021 to June 2022 inclusive; the % rates above represent the segments in our report which are increasing in price when comparing the current 12 months, to the previous 12 months). Created with 

June’s H100 figures show all reported sectors seeing either a price drop or remaining level with May. The only exceptions were IT products and Consumer Electronics & Photo which saw small increases. Looking in the detail at our 100 categories, Glues replaces Air Fryers in the ‘Getting More Expensive’ list. Monitors regain their top spot on the ‘Getting Cheaper’ list, with TVs now in third place. Coffee Machines drop out of this list to be replaced by Routers.

The Household 100 June 2023_1

Max Templeman, Insight Director, GfK says: “In December, we reported that all the sectors we measure had become more expensive. Fast forward six months and the situation is different. Looking at our list of 100 everyday items, we see some cause for cautious optimism, as in the 12 months to June 2023 we’ve recorded a slight drop in price inflation to 8.7%. There’s been a change in the ‘Getting Cheaper’ and ‘Getting more Expensive’ top 10s too, offering some reasons to be cheerful at least.”

The Household 100 June 2023_2

About The Household 100:

  • The report tracks 100 product segments to monitor the price fluctuations and price inflation for the most common household purchases that GfK measures as part of its Market Intelligence/Point of Sale service.
  • For each segment monitored, the report tracks individual models sold in retail sales channels in the last 24 months to measure like-for-like prices across a set period.
  • For each segment, the report records the average price that every model has sold for over the previous year and compares it to the average price for the same model in the current year.
  • The importance of each model is taken into account (based on the sales tracked by GfK in the Panelmarket) and used to weight the segment’s like-for-like price.
  • This method has technical similarities with the way the government calculates the RPI and CPI rates, and can be used as a broad comparison. The methodology is not exactly the same.
  • The Household 100 can be read alongside the ONS Basket of Goods which measures price fluctuations on the Consumer Price Index.
  • The categories we include in the Household 100 are: Consumer Electronics (CE) and Photo, IT, Small Domestic Appliances (SDA), Major Domestic Appliances (MDA), Optics, Baby, Automotive Accessories, Stationery, Office & Telecom, and DIY & Gardening.

Press contact: for further details, please contact:
Anna Paszek-Weglarz E:  
Stuart Ridsdale E: T +44 (0) 7790 951229     
Lucy Green E: T +44 (0) 7817 698366

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