Crisis as catalyst: staying ahead with green consumers
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For growing segments of society, sustainability has only strengthened as a core value that maintains its importance with consumers, even during a year of economic and health-related crises.
But will the upsurge in ‘green’ habits last, once COVID restrictions are lifted? Which trends are engrained, resilient and growing - and which are likely to succumb to people’s competing urge for convenience, cheap travel and high-performance products?
Watch the on-demand webinar to probe what consumers want, what is holding them back, and what actions to take, to make it easy for consumers to navigate green options and choose your products and services over your competitors’:
Our experts Petra Sueptitz and Lenneke Schils are joined by guest speaker Benjamin van der Kloet, Head of Marketing (Benelux, Italy & Iberia) at Innocent drinks, as they cover:
The latest statistics and direction of travel for green values and buying behavior amongst European consumers
The level of impact across categories from FMCG to technical consumer goods to automotive
Consumers’ triggers and barriers and (lack of) trust in brands’ claims around sustainability: How you can stay ahead and drive the agenda
Differences between two of the most influential consumer age groups: Gen Z vs. 60+
Gen Z and Millennials now make up more than half the world’s population. As they shrug off old stereotypes and create a new narrative, how can brands cater to their distinctive values and behaviors to unlock their enormous consumer power and potential?