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GfK is IFA’s global partner for AI-powered Intelligence in 2020.  Look out for our compelling presentations packed with today’s market trends, consumer sentiment and shopping behavior, plus practical recommendations on how to master unpredictable market conditions. 

gfknewron: turn disruption into opportunity

It’s proven that companies and brands using data-driven decision tools withstand market turbulence. The companies who don‘t get left behind. gfknewron resets industry standards for market intelligence, with AI powered insights that can predict what happens next.

gfk_newron

 

Peter
qoatation

Companies making decisions based solely on instinct and experience will be out of business very soon. Decisions must be supported by market intelligence. With trillions of data points out there, success depends on extracting relevant signals from the market noise


Peter Feld, CEO, GfK | IFA 2020
qoatation

Click & Mortar online sales grew 83% H1’20, while pure online players’ sales were up just 37%. Our new omni-channel reality requires much faster responsiveness


Sean O’Neill, CPO, GfK | IFA 2020

Sean
WARREN-AVATAR
qoatation

Brands that continued to launch new products and features during the 2008/09 crisis increased their brand share in the long run


Warren Saunders, President Strategic Accounts, GfK | 2020
qoatation

Disruption, Acceleration, Data Overload: these 3 pressing factors are why you need to identify the important signals within the market noise faster than ever before


Peter Feld, CEO, GfK | IFA 2020
Peter
Sean
qoatation

Cumulative Click & Mortar online sales grew 83% in first 31 weeks, while pure online players’ sales grew just 37%. Our new omni-channel reality demands that we equip teams to deliver much faster responsiveness, to defend and gain market share


Sean O’Neill, CPO, GfK | IFA 2020

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