Bringing you the Full View^TM on the state of today’s tech markets at IFA Berlin 2024

Join us at IFA

With this year marking IFA's 100^th and our 90^th anniversary, we are again very proud to step forward as IFA’s Insights Partner 2024, bringing the Full View^TM on market, consumer, and brand intelligence for manufacturers and retailers in consumer electronics.

At the event, you’ll hear us leading keynotes and panel discussions on topics ranging from consumer buying behavior and decision making to the future of the industry, as well as dangers of misinformation and the power of credible intelligence.

Our reliability and quality of insights have earned us the trust of major clients around the world, giving them a complete understanding of their consumers’ buying behavior, plus the latest insights and recommendations on the dynamics impacting their performance.

Secure your tickets to join us live at IFA!

Saturday,
7 September,
9-10am

GfK Insight Talks: German spoken industry breakfast
From new to loyal customer: successful strategies for customer retention and brand loyalty

Vom Neukunden zum Stammkunden: Erfolgsstrategien zur Kundenbindung und Markenloyalität

Kundenbindungsprogramme erfreuen sich – vor allem im FMCG Bereich – zunehmender Beliebtheit. Auch im technischen Konsumgüterbereich gibt es immer mehr solcher Programme. Immerhin wechselt die Hälfte der Käufer neuer Tech-Produkte die Marke, während lediglich ein Drittel ihrer Marke treu bleibt. Bei Staubsaugern und Kühlschränken beträgt die Wechselrate sogar über 70%. Die höchste Markenloyalität beobachten wir hingegen bei Smartphonekäufer:innen.

Wie schaffen es Hersteller und Händler Kunden erfolgreich an sich zu binden und ihre Marke erfolgreich zu positionieren? Mögliche Strategien und Ansätze erfahren Sie von unserem Experten-Panel aus Industrie, Handel und unseren Marktexperten, das unter anderem über folgende Themen diskutieren wird:
- Wie kann ich Kunden erfolgreich an mich binden?
- Was können sich Hersteller von der Smartphone-Markenloyalität abschauen?
- Wie wichtig ist Personalisierung?
- Welchen Einfluss haben Innovationen auf die Kaufentscheidung?
- Was sind die Beweggründe der Konsument:innen, neue Marken auszuprobieren?
Saturday,
7 September,
4-7pm

GfK NielsenIQ Client Reception

More details to follow.
Monday,
9 September

Keynote, followed by a panel discussion

Misinformation and the power of credible intelligence.

More information to follow shortly.

Troy Treangen

Chief Product Officer,
NIQ

Michael McLaughlin

President, Global Retail,
NIQ GfK

More insights

Webinar

Megatrends and market shifts impacting Tech & Durables

Unpack significant shifts in consumer behavior towards tech products and understand how companies are adapting their innovation strategies in response.

Report

State of Consumer Technology and Durables Sales Tracker

Your weekly dose of sales data, market facts and expert insights across key categories so you can stay on top of ever changing developments

Report

The Helicopter View

Executive industry report with quarterly sales performance across countries and categories

White paper

Master Strategic Planning with Accurate Business Forecasting

With a wealth of new tech and AI-driven forecasting tools on offer, how can business leaders ensure they’re using reliable insights to support strategic planning?

gfknewron

Leverage the power of data-driven insights for better, faster decisions with the gfknewron platform: a single access point to your brand, market, and consumer intelligence, enhanced with AI-foresight and recommendations

Find out more

Bringing you the Full ViewTM on the state of today’s tech markets at IFA Berlin 2024