You are on the global GfK website. Visit our local website for more offerings and information in your country.

Appliances_Hero_Image_1900x800 copy

How to win the Tech and Durables market in 2023

A guide to growth for manufacturers and retailers. Seize new opportunities with key market insights in our free industry-specific white papers.

After a challenging 2022, the Tech & Durables sector looks to be stabilizing. Consumer confidence is starting to return and inflationary pressures are beginning to ease.

As the market recovers, new opportunities are coming up for grabs – so it’s time to kick start your growth strategy now.

Our new industry-specific white papers will help your business maximize opportunities and outpace the competition. You’ll gain expert insights into:

  • Mastering the move from deceleration to stabilization 
  • Planning for effective post-pandemic promotions 
  • Leveraging ‘affordable premium’ to drive growth 
  • Creating bold product innovations that meet consumer needs 
  • Turbocharging sustainability with value-led propositions 
  • Targeting buyers in emerging markets with high growth potential


Get ready for growth in 2023

Whilst the future remains uncertain, there are nevertheless genuine opportunities in Consumer Tech & Durables this year.

For optimal results, manufacturers and retailers must create insight-led strategies to meet the needs of each target market and customer segment. Download your free white paper today, packed with data-led opportunities tailored for appliance manufacturers, digital manufacturers and retailers.

Which industry white paper are you interested in?

Manufacturer (Appliances)

Manufacturer (Digital)