Bringing you the Full View^TM on the state of today’s tech markets at IFA Berlin 2024

Join us at IFA

With this year marking IFA's 100^th and our 90^th anniversary, we are again very proud to step forward as IFA’s Insights Partner 2024, bringing the Full View^TM on market, consumer, and brand intelligence for manufacturers and retailers in consumer electronics.

At the event, you’ll hear us leading keynotes and panel discussions on topics ranging from consumer buying behavior and decision making to the future of the industry, as well as dangers of misinformation and the power of credible intelligence.

Our reliability and quality of insights have earned us the trust of major clients around the world, giving them a complete understanding of their consumers’ buying behavior, plus the latest insights and recommendations on the dynamics impacting their performance.

Secure your tickets to join us live at IFA!

Friday,
6 September,
11:15-11:45

Keynote, Opening Day

The Innovation trends triggering consumer spend.

Join our President of Global Retail as he shares his take on the innovation trends that will offer critical pockets of growth in 2025 and beyond - focusing on product, business models, channel and retail.

Speaker: Michael McLaughlin
Saturday,
7 September,
8:30-10:00,
Hall 6.3, Media Suite

GfK Insight Talks: German spoken industry breakfast
From new to loyal customer: successful strategies for customer retention and brand loyalty

Vom Neukunden zum Stammkunden: Erfolgsstrategien zur Kundenbindung und Markenloyalität

Kundenbindungsprogramme erfreuen sich – vor allem im FMCG Bereich – zunehmender Beliebtheit. Auch im technischen Konsumgüterbereich gibt es immer mehr solcher Programme. Immerhin wechselt die Hälfte der Käufer neuer Tech-Produkte die Marke, während lediglich ein Drittel ihrer Marke treu bleibt. Bei Staubsaugern und Kühlschränken beträgt die Wechselrate sogar über 70%. Die höchste Markenloyalität beobachten wir hingegen bei Smartphonekäufer:innen.

Wie schaffen es Hersteller und Händler Kunden erfolgreich an sich zu binden und ihre Marke erfolgreich zu positionieren? Mögliche Strategien und Ansätze erfahren Sie von unserem Experten-Panel aus Industrie, Handel und unseren Marktexperten, das unter anderem über folgende Themen diskutieren wird:
- Wie kann ich Kunden erfolgreich an mich binden?
- Was können sich Hersteller von der Smartphone-Markenloyalität abschauen?
- Wie wichtig ist Personalisierung?
- Welchen Einfluss haben Innovationen auf die Kaufentscheidung?
- Was sind die Beweggründe der Konsument:innen, neue Marken auszuprobieren?
Speaker
- Alexander Dehmel, Head of CSM Germany & Austria, NIQ/GfK
- Jörg Leissner, Vice President Commercial Germany, NIQ/GfK
Saturday,
7 September,
16:00-19:00,
IFA VIP Lounge, Marshall House

GfK NielsenIQ Client Reception

Please join us for a networking drinks reception to celebrate 100 years of IFA

Register here
Monday,
9 September,
11:15-12:15,
Innovation Stage

Panel discussion
Navigating the Impact of Fake News on Corporate Decision-Making

Join us for an important panel discussion on the Innovation Stage and understand more about the pervasive danger of fake news and its profound impact on corporate decision-making and reputational risk.

Moderator: Prof. Dr. Cordula Meckenstock, ESG, Transformation and Sustainability Strategy Consultant

Panelists:
- Troy Treangen, Chief Product Officer, NIQ
- Stephanie Burnett, Reuters Head of Factchecking Dept
- Ben de Pear, Former Editor in Chief, Channel 4 News

Troy Treangen

Chief Product Officer,
NIQ

Michael McLaughlin

President, Global Retail,
NIQ GfK

Alexander Dehmel

Head of CSM Germany & Austria

NIQ/GfK

Jörg Leissner

Vice President Commercial Germany

NIQ/GfK

More insights

gfk_niq_retail_spend_barometer_16thMay2024

Trends

NIQ Retail Spend Barometer

With over 350k retail partners together, NIQ and GfK release quarterly insights from local experts on the FMCG and Tech and Durables consumer spend from 6 EU countries, expanding to 15 worldwide. See the exclusive release of the DACH region insights at the IFA German Breakfast.

Webinar

Innovate to elevate: Trends in consumer behavior, tech retail and market dynamics

Join us on Oct 1 at 3pm CET/ Oct 2 at 10am CET to unpack the latest trends in consumer

Solution

GfK Market Intelligence: Supply Chain

Stay ahead of the game with GfK’s distribution and supply chain insights, delivering critical pre-point-of-sale data to optimize strategies, boost Retrurn on Invest, and maintain a competitive edge in the market.

Report

The Helicopter View

Executive industry report with quarterly sales performance across countries and categories

White paper

Master Strategic Planning with Accurate Business Forecasting

With a wealth of new tech and AI-driven forecasting tools on offer, how can business leaders ensure they’re using reliable insights to support strategic planning?

gfknewron

Leverage the power of data-driven insights for better, faster decisions with the gfknewron platform: a single access point to your brand, market, and consumer intelligence, enhanced with AI-foresight and recommendations

Find out more

Bringing you the Full ViewTM on the state of today’s tech markets at IFA Berlin 2024