GfK-at-IFA-2024-Hero
niq-logo

Bringing you the Full ViewTM on the state of today’s tech markets at IFA Berlin 2024

Join us at IFA

With this year marking IFA's 100th and our 90th anniversary, we are again very proud to step forward as IFA’s Insights Partner 2024, bringing the Full ViewTM on market, consumer, and brand intelligence for manufacturers and retailers in consumer electronics.

At the event, you’ll hear us leading keynotes and panel discussions on topics ranging from consumer buying behavior and decision making to the future of the industry, as well as dangers of misinformation and the power of credible intelligence. 

Our reliability and quality of insights have earned us the trust of major clients around the world, giving them a complete understanding of their consumers’ buying behavior, plus the latest insights and recommendations on the dynamics impacting their performance.  

Secure your tickets to join us live at IFA!

  • Saturday,
    7 September,
    9-10am
    GfK Insight Talks: German spoken industry breakfast​

    From new to loyal customer: successful strategies for customer retention and brand loyalty 

    Vom Neukunden zum Stammkunden: Erfolgsstrategien zur Kundenbindung und Markenloyalität 

    Kundenbindungsprogramme erfreuen sich – vor allem im FMCG Bereich – zunehmender Beliebtheit. Auch im technischen Konsumgüterbereich gibt es immer mehr solcher Programme. Immerhin wechselt die Hälfte der Käufer neuer Tech-Produkte die Marke, während lediglich ein Drittel ihrer Marke treu bleibt. Bei Staubsaugern und Kühlschränken beträgt die Wechselrate sogar über 70%. Die höchste Markenloyalität beobachten wir hingegen bei Smartphonekäufer:innen.   

    Wie schaffen es Hersteller und Händler Kunden erfolgreich an sich zu binden und ihre Marke erfolgreich zu positionieren? Mögliche Strategien und Ansätze erfahren Sie von unserem Experten-Panel aus Industrie, Handel und unseren Marktexperten, das unter anderem über folgende Themen diskutieren wird:  

    • Wie kann ich Kunden erfolgreich an mich binden? 
    • Was können sich Hersteller von der Smartphone-Markenloyalität abschauen? 
    • Wie wichtig ist Personalisierung? 
    • Welchen Einfluss haben Innovationen auf die Kaufentscheidung? 
    • Was sind die Beweggründe der Konsument:innen, neue Marken auszuprobieren? 
    Sign-up here

  • Saturday,
    7 September,
    4-7pm
    GfK NielsenIQ Client Reception
    More details to follow.

  • Monday,
    9 September​
    Keynote, followed by a panel discussion

    Misinformation and the power of credible intelligence. 

    More information to follow shortly. 

Warren Saunders 2021-event
Warren Saunders

Global President, Tech and Durables, NIQ GfK
Michael McLaughlin_258x258px
Michael McLaughlin

President, Global Retail, NIQ GfK
Tim-Kenyon-500x500
Tim Kenyon

VP, Consulting, Consumer Life, NIQ GfK
GfK-Alexander-Dehmel-500x500
Alexander Dehmel

Head of Market Intelligence Germany & Austria, NIQ GfK
Patrycja Grebel GfK
Patrycja Grebel

Vice President Commercial Germany, NIQ GfK
Andreas-Peplinski-500x500
Andreas Peplinski

Director Customer Success, NIQ GfK

More insights

State-of-webinar-q2-hero-image-mirrored
Webinar

Megatrends and market shifts impacting Tech & Durables

Unpack significant shifts in consumer behavior towards tech products and understand how companies are adapting their innovation strategies in response.
Watch our latest webinar
gfknewron_ONLY_keyvisual_3
Report

State of Consumer Technology and Durables Sales Tracker

Your weekly dose of sales data, market facts and expert insights across key categories so you can stay on top of ever changing developments
Get the answers
Helicopter View Report image
Report

The Helicopter View

Executive industry report with quarterly sales performance across countries and categories
Propel your strategy
Forecasting-whitepaper-Header
White paper

Master Strategic Planning with Accurate Business Forecasting

With a wealth of new tech and AI-driven forecasting tools on offer, how can business leaders ensure they’re using reliable insights to support strategic planning?
Get the expert take in our white paper

gfknewron

Leverage the power of data-driven insights for better, faster decisions with the gfknewron platform: a single access point to your brand, market, and consumer intelligence, enhanced with AI-foresight and recommendations
Find out more