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Bringing you the Full ViewTM on the state of today’s tech markets at IFA Berlin 2024

Join us at IFA

With this year marking IFA's 100th and our 90th anniversary, we are again very proud to step forward as IFA’s Insights Partner 2024, bringing the Full ViewTM on market, consumer, and brand intelligence for manufacturers and retailers in consumer electronics.

At the event, you’ll hear us leading keynotes and panel discussions on topics ranging from consumer buying behavior and decision making to the future of the industry, as well as dangers of misinformation and the power of credible intelligence. 

Our reliability and quality of insights have earned us the trust of major clients around the world, giving them a complete understanding of their consumers’ buying behavior, plus the latest insights and recommendations on the dynamics impacting their performance.  

Secure your tickets to join us live at IFA!

  • Friday,
    6 September,
    11:15-11:45
    Keynote, Opening Day

    The Innovation trends triggering consumer spend.

    Join our President of Global Retail as he shares his take on the innovation trends that will offer critical pockets of growth in 2025 and beyond - focusing on product, business models, channel and retail.

    Speaker: Michael McLaughlin


  • Saturday,
    7 September,
    8:30-10:00,
    Hall 6.3, Media Suite
    GfK Insight Talks: German spoken industry breakfast​

    From new to loyal customer: successful strategies for customer retention and brand loyalty 

    Vom Neukunden zum Stammkunden: Erfolgsstrategien zur Kundenbindung und Markenloyalität 

    Kundenbindungsprogramme erfreuen sich – vor allem im FMCG Bereich – zunehmender Beliebtheit. Auch im technischen Konsumgüterbereich gibt es immer mehr solcher Programme. Immerhin wechselt die Hälfte der Käufer neuer Tech-Produkte die Marke, während lediglich ein Drittel ihrer Marke treu bleibt. Bei Staubsaugern und Kühlschränken beträgt die Wechselrate sogar über 70%. Die höchste Markenloyalität beobachten wir hingegen bei Smartphonekäufer:innen.   

    Wie schaffen es Hersteller und Händler Kunden erfolgreich an sich zu binden und ihre Marke erfolgreich zu positionieren? Mögliche Strategien und Ansätze erfahren Sie von unserem Experten-Panel aus Industrie, Handel und unseren Marktexperten, das unter anderem über folgende Themen diskutieren wird:  

    • Wie kann ich Kunden erfolgreich an mich binden? 
    • Was können sich Hersteller von der Smartphone-Markenloyalität abschauen? 
    • Wie wichtig ist Personalisierung? 
    • Welchen Einfluss haben Innovationen auf die Kaufentscheidung? 
    • Was sind die Beweggründe der Konsument:innen, neue Marken auszuprobieren? 


    Speaker

    • Alexander Dehmel, Head of CSM Germany & Austria, NIQ/GfK
    • Jörg Leissner, Vice President Commercial Germany, NIQ/GfK
    Sign-up here

  • Saturday,
    7 September,
    16:00-19:00,
    IFA VIP Lounge, Marshall House
    GfK NielsenIQ Client Reception

    Please join us for a networking drinks reception to celebrate 100 years of IFA

    Register here

  • Monday,
    9 September​,
    11:15-12:15,
    Innovation Stage
    Panel discussion

    Navigating the Impact of Fake News on Corporate Decision-Making

    Join us for an important panel discussion on the Innovation Stage and understand more about the pervasive danger of fake news and its profound impact on corporate decision-making and reputational risk. 

    Moderator: Prof. Dr. Cordula Meckenstock, ESG, Transformation and Sustainability Strategy Consultant

    Panelists:

    • Troy Treangen, Chief Product Officer, NIQ
    • Stephanie Burnett, Reuters Head of Factchecking Dept
    • Ben de Pear, Former Editor in Chief, Channel 4 News
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Troy Treangen

Chief Product Officer,
NIQ
Michael-McLaughlin-258x258
Michael McLaughlin

President, Global Retail,
NIQ GfK
GfK-Alexander-Dehmel-500x500
Alexander Dehmel

Head of CSM Germany & Austria
NIQ/GfK
Jörg-leissner
Jörg Leissner

Vice President Commercial Germany
NIQ/GfK

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