Out-of-Home (OOH) consumption accounts for a large share of spend on food. The potential for this sector is huge, as almost everybody could be a shopper. With precise data, FMCG manufacturers and retailers, hotels, restaurants and caterers can tap into this market efficiently, and steer and grow their businesses.
GfK’s OOH panel puts a comprehensive understanding of the market’s structure and dynamics at your fingertips, by monitoring food and beverage consumption outside the home. This helps you understand the consumption habits of your consumers throughout the day and create new opportunities for your products.
Get a Detailed Picture of OOH Consumer Behavior
Panelists reporting out of home consumption every day
The GfK OOH panel offers comprehensive market coverage with real insights tracked in real time, from a diverse pool of motivated consumers.
Ways to record purchases in just a few seconds
To ensure accurate data, panelists record their behavior by using a smart phone app by scanning or entering their purchases manually.
Access Data That Gets Your Key Business Questions Answered
Whether it’s someone grabbing a quick coffee-to-go or dining out in a Michelin star restaurant, by tracking consumers’ OOH consumption patterns, we help you answer key business questions. These include:
- What is the OOH market size and structure?
- How much does my OOH business add to my in-home business?
- Which categories and retailers offer the greatest potential for my business?
- What are the purchase patterns of my target group?
- How could I profit from these purchase patterns?
- Which channels are most relevant for me?
- What opportunities should I explore?
- What is my OOH target group?
- How can I increase my reach with this group?
- Can I improve my marketing and communication strategies?
- Which occasions do my customers prefer?
- What are my market shares and profitability within those different occasions?
- Do I have the right assortment of occasions?
- How do I increase my share?
- What trends and emerging consumer behaviors can I tap into to drive innovation in my business?
Maximize your OOH market opportunities thanks to GfK's Out-of-Home panel with:
A full read on total out-of-home market consumption patterns
Accurate and reliable data for all your analyses
The ability to tap into both a big picture and granular view
Comprehensive insight into total expenditure on food and beverages, both in and out of the home
See how the GfK OOH Consumer panel can help you grow your OOH business with a personalized demo.
Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.