GfK OOH Panel: Trends and data on consumers' away-from-home consumption

Out-of-Home (OOH) consumption accounts for a large share of spend on food. The potential for this sector is huge, as almost everybody could be a shopper. With precise data, FMCG manufacturers and retailers, hotels, restaurants and caterers can tap into this market efficiently, and steer and grow their businesses.

GfK’s OOH panel puts a comprehensive understanding of the market’s structure and dynamics at your fingertips, by monitoring food and beverage consumption outside the home. This helps you understand the consumption habits of your consumers throughout the day and create new opportunities for your products.

Opportunities

- What is the OOH market size and structure?

- How much does my OOH business add to my in-home business?

- Which categories and retailers offer the greatest potential for my business?
Consumption

- What are the purchase patterns of my target group?

- How could I profit from these purchase patterns?
Channels

- Which channels are most relevant for me?

- What opportunities should I explore?
Targeting

- What is my OOH target group?

- How can I increase my reach with this group?

- Can I improve my marketing and communication strategies?
Occasions

- Which occasions do my customers prefer?

- What are my market shares and profitability within those different occasions?

- Do I have the right assortment of occasions?

- How do I increase my share?
Innovation

- What trends and emerging buyer behavior can I tap into to drive innovation in my business?

Maximize your OOH market opportunities thanks to GfK's Out-of-Home panel with:

GfK OOH Panel: Trends and data on consumers' away-from-home consumption

A full read on total out-of-home market consumption patterns

Accurate and reliable data for all your analyses

The ability to tap into both a big picture and granular view

Comprehensive insight into total expenditure on food and beverages, both in and out of the home

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Track Consumers’ OOH Food and Beverage Consumption

Grow Your Business through OOH Market Insights

Get a Detailed Picture of OOH Consumer Behavior

7500

Panelists reporting out of home consumption every day

The GfK OOH panel offers comprehensive market coverage with real insights tracked in real time, from a diverse pool of motivated consumers.

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Ways to record purchases in just a few seconds

To ensure accurate data, panelists record their behavior by using a smart phone app by scanning or entering their purchases manually.

Access Data That Gets Your Key Business Questions Answered

Whether it’s someone grabbing a quick coffee-to-go or dining out in a Michelin star restaurant, by tracking consumers’ OOH consumption patterns, we help you answer key business questions. These include:

Maximize your OOH market opportunities thanks to GfK's Out-of-Home panel with:

See how the GfK OOH Consumer panel can help you grow your OOH business with a personalized demo.

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