Find out how consumers use technology

Technology is deeply woven into every aspect of peoples’ lives – how they spend their free time, what they watch, how they shop and buy, and how they connect with friends, family, and coworkers. The pandemic only strengthened the importance of technology in their lives, particularly as a tool to communicate, for entertainment, and to update the home as a connected center of their lives. That said, different trends are emerging in different countries. Do you know what's happening in your target market?

Now is the time to seize the moment. Find opportunities and adjust your plans based on deep consumer knowledge. Understand technology’s impact across 25 countries and hundreds of activities to capture both the breadth of consumer attitudes, needs, and expectations, and the details of people’s interactions with categories ranging from smartphones, to PCs, gaming, media, wearables, and even household appliances.

Getting to know tech attitudes and behaviors by market

Consumers vary widely from country to country - some categories are popular in certain areas, and not in others. Likewise, attitudes, future puchase intentions, and reason for usage also vary. Consider this: 

• Attitudes: How do people in your market think technology will impact their future? You might be surprised by the answer.
• Smart home security: Consistent with their current mood, people are interested in purchasing smart home technology to better secure their home. Nearly 1/3 of people plan to buy smart devices to keep their homes more secure. Do you know how people are using tech in their homes in your market?
• Tech to connect: We all know social media is popular, but did you know that globally 57% of people check their social media accounts multiple times a day? How are people in your target market using technology in their leisure time?