PODCAST / EPISODE 76
UK: Why buy in a cost-of-living crisis?
with Helen Collins and Neil Bellamy
In this Thinking Ahead podcast, Neil Bellamy our Consumer Insights expert and Helen Collins our Home Appliances Industry expert, discuss the who, what and why of buying in a cost-of-living crisis. Consumer confidence is still in negative figures as we head into the busiest time of the retail calendar. Understanding what makes people buy is business critical, especially in a ‘Golden Quarter’. They’ll talk through the reasons to buy MDA, SDA and CE products, differences in behaviour by consumer group, and emerging purchase patterns. Tune in now!
Additionally, if you want to hear full insights from our recent UK Insights Breakfast event where we drill down into even more details please follow this link and listen on demand >>
Consumer Outlook 2024
Take a look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024.
Thinking Ahead
This is a podcast about research, innovation, and discovery. Each episode will give you new insights into today’s consumer, and prepare you for tomorrow’s marketplace.
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Listen to more episodesThis episode features
Helen Collins
Home Appliances Industry Lead, GfK UK
Neil Bellamy
Regional Client Success Manager, GfK