summit Nederland-1

GfK Insight Summit
Netherlands 2023

Sustainability: new consumer demands in the Dutch market

Relive the day and deepen your understanding of the content presented

During our GfK Insight Summit Netherlands we explored how Dutch consumers prioritize sustainability, offering businesses opportunities to align with these values. Expert speakers shared strategies and case studies showcasing the benefits for both consumers and companies. Join us to relive the event and explore the path to a more sustainable and prosperous future in the Netherlands.

Below, take a look at the recordings and the slide presentations of the individual sessions and learn more about the content presented.                            

Sustainability concern and action

Learn about sustainability in times of instability, how shoppers are behaving and what trends are growing.
Read our white paper

What's happening to Europe's eco-shoppers 2023?

Explore the latest trends, the outlook for 2027 and beyond, and the key segment of eco-shoppers that's still growing right now.
View the infographic

Winning strategies for the future of Retail

Embracing a shopper-centric strategy may help retailers thrive in the face of current and future market challenges
Read our report

Improve your brand strength

As a brand, your success depends on two key factors: the number of products or services you sell and the price at which you sell them. But how do you measure the strength of your brand in these areas?
Read the blog

Video recordings

Introduction

Sustainability Insights by GfK

Danny van den Burg (Commercial Director, GfK Netherlands) and Norman Buysse (Account Group Manager, GfK Netherlands) share new sustainability insights about the Dutch market.
Breakout session

The impact of sustainability on Tech & Durables sectors

Niels provided fact-based insights, from both a Market & Consumer perspective. This presentation covered topics around sustainability themes and how this impacts the Tech & Durables sectors. (Niels van Steijn, GfK)
Breakout session

How do you win over the light-green consumer for your brand?

Many brands try to win over green consumers with sustainable products. But often they go just a few steps too far, causing the consumer to drop out. Marcel's Green Soap, is an example of how to win over the light-green consumer for your brand. (Marcel Belt, Green Soap Company)
Breakout session

How to reclaim value in the current market with optimised pricing strategies?

How can we combine Ad Hoc research, Market data and advanced analytics to answer your key business questions such as: are consumers willing to pay extra for sustainable products or materials? (Carola Volman & Robin Nederlof, GfK)

Presentation slides