The Household 100 inflation monitor: Sticky Tape prices up, TVs fall in December

Stationery, Office and Telecoms saw a 15% year-on-year rise in December 2022, with Sticky Tape up 16% in time for Christmas.

GfK’s Household 100 (H100) for December 2022 recorded like-for-like price rises of 7.2%, almost 3 times the figure recorded for Jun 2022.

The Household 100 Race Chart; (each period represents 12 months, for example June 2022 includes July 2021 to June 2022 inclusive; the % rates above represent the segments in our report which are increasing in price when comparing the current 12 months, to the previous 12 months). Created with 

Stationery, Office & Telecoms (SOT) products posted some of the highest like-for-like price increases in GfK’s Household 100 Index, seeing a 15% rise year-on-year (YOY) at the end of 2022. One category where shoppers were able to grab a bargain was Webcams – seeing prices drop the most out of all 100 categories measured. Routers also experienced price falls. 

Prices going up, going down

The Household 100 Dec 2022 - Top 10 & Bottom 10-1

Max Templeman, Insight Director, GfK says: “All the sectors we measure became more expensive for shoppers in December. Stationery, Office and Telecoms products saw the highest rise in prices. In a nod to the festive season, Sticky Tape rose to 4th place in our ‘Getting More Expensive’ ranking. In Consumer Electronics, TVs posted some of the most dramatic price drops as retailers offered attractive discounts during the World Cup.”

Which product categories got more expensive in December 2022?

The Household 100 Dec 2022 - Panel Change

About The Household 100:

  • The report tracks 100 product segments to monitor the price fluctuations and price inflation for the most common household purchases that GfK measures as part of its Market Intelligence/Point of Sale service.
  • For each segment monitored, the report tracks individual models sold in retail sales channels in the last 24 months to measure like-for-like prices across a set period.
  • For each segment, the report records the average price that every model has sold for over the previous year and compares it to the average price for the same model in the current year.
  • The importance of each model is taken into account (based on the sales tracked by GfK in the Panelmarket) and used to weight the segment’s like-for-like price.
  • This method has technical similarities with the way the government calculates the RPI and CPI rates, and can be used as a broad comparison. The methodology is not exactly the same.
  • The Household 100 can be read alongside the ONS Basket of Goods which measures price fluctuations on the Consumer Price Index.
  • The categories we include in the Household 100 are: Consumer Electronics (CE) and Photo, IT, Small Domestic Appliances (SDA), Major Domestic Appliances (MDA), Optics, Baby, Automotive Accessories, Stationery, Office & Telecom, and DIY & Gardening.

Press contact: for further details, please contact:
Anna Paszek-Weglarz E:  
Stuart Ridsdale E: T +44 (0) 7790 951229     
Lucy Green E: T +44 (0) 7817 698366

Related Insights

View all Insights