Think back to just before the crisis. Economists were already talking about a..

Unprecedented times call for changes in how businesses operate. With the pandemic..

The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

With every passing year, smart car technology becomes more of a deal-breaker with..

With an estimated value turnover of 140 billion USD in 2019 and projected robust..

This blog is part of a webinar on the consumer purchase journey called The secret to..

As the future of total media measurement is always a hotly debated topic, GfK invited..

Summer is upon us and the chance to enjoy a road trip with car technology glory is..

The relationship between consumers and their health is transforming at an..

Today, sales management is increasingly driven by promotions, product launches and..

The reckoning of the importance of ethics in tech and the need for new approaches to..

In our previous blog on retail trends & technologies, we discussed how retailers can..

Brands want to know where, how, and why consumers make final purchase on products, so..

My previous post looked at the purchase triggers in India’s television sector as an..

We have been hearing about digitization and the impact it might have on value chain..

Even though we are still kicking off the year, we’re also winding down the latest..

You just could not miss it at CES 2019. As the monorail snaked its way north towards..

Gaming PCs continue to be one of the positive drivers of growth on a PC market which..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

While to have a strong presence in the developed markets is very important to any..

Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..

With increasing wealth around the globe and a growing target group which is enabled to..

With customers becoming increasingly conscious about the performance of their devices,..

Being connected is the norm not only for consumers but in the meantime for devices as..

It is a common assumption among consumers that the retail price of flagship tech..

Promotional events change traditional seasonality and strongly concentrate sales

..

The secret to choosing an online pricing tool that delivers real value

We are..

A major sporting event offers a fantastic opportunity for manufacturers and retailers..

There is no doubt we are in the midst of a fourth industrial revolution – one in which..

“That was close... watch out!” That was my husband, his eyes fixated on his 32-inch..

I had two friends who posted on Facebook recently within hours of each other. One had..

As the old saying goes: making predictions is always difficult, especially about the..

We’re underway with 2018 and if you’re at all interested in tech, you’ve probably..

Much has been written about US generations for, well, generations. Starting with the..

Fast changing customer purchase cycles have made supply chains more and more complex..

As we slowly close the door on 2017, two things are quite clear in the marketplace:

“Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly..

Digital disruption has changed the way of human life. In the last year, India has gone..

In an online survey of health habits around the world, nearly two thirds of..

With Black Friday less than two months away, practically every retailer out there will..

On August 23, the hashtag turned 10 years old.  Before achieving internet fame, it was..

For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has..

The rules of engagement have modernized. There is no question that – for a while now..

It has been a full decade since the launch of the first iPhone, and it's easy to..

Today we are living in a digitally connected world ruled by the millennials,..

When we think about how smartphones have changed the retail landscape, it often..

Changes in the retail landscape, driven in part by the mobile revolution and resulting..

With many ways to get your brand’s message to consumers, a common question for..

The lifestyles of people are changing enormously due to digitalization, and businesses..

It’s safe to say that many of the first smartwatch devices to hit the market were seen..

By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen..

Do you struggle to unplug from technology? Well you’re not alone, according to the ..

Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The..

Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s..

‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

Voice-controlled technology has long excited the minds of sci-fi buffs and..

Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have..

As a marketer of durable goods, your likely mission is to build brand image, optimize..

Connected Consumers live in a constantly evolving world, where emerging new technology..

Currently, there is indeed a heightened consumer awareness around travel, notably with..

Since the mid-nineties, digitalization has ensured a regular boom in the tech..

The expansion of the digital world through mobile technology has leveled today’s..

Over a quarter of internet users (27 percent) across 17 countries strongly agree* that..

Amazon’s Alexa was one of the stars, if not THE star of the 2017 CES show.  What is..

I must admit that I find the term “mobile wallet” a little silly. After all, wallets..

2016 was another banner year for Connected Consumers, who saw a number of new..

With the election season now behind us, Americans can now set their sights onto a new..

As mobile technology has increasingly become an everyday part of Connected Consumers’..

This year’s dmexco was attended by more than 50,000 visitors. The breadth of the..

Shoppers have a strong desire to receive goods when and where they want them, quickly..

Big data is growing more and more valuable as the companies that make wise use of it..

The incredible advance of digital technologies has taken marketing light years from..

Whatever your digital advertising/marketing objective, one thing is certain, it will..

Connected consumers around the globe have brands wondering what smart product..

In a recent Let’s Talk Payments article, I discussed Elon Musk’s recently published..

In the current payments marketplace, there seems to be quite a bit of innovation in..

Trends in technology are rapidly changing the world we once lived in.  From shopping..

Pokémon Go is the new augmented reality game released by Niantic over the last two..

While digital is a well-defined medium, it is becoming increasingly complex through..

Travel and video are perfect companions. Two out of three US consumers watch online..

Imagine if we could travel with a single wearable device or item of clothing..

Good user experience (UX) in online and offline retail shopping matters.  A poor..

No manufacturer, utility company, global technology provider or retailer wants to miss..

At last week’s Front End of Innovation (FEI) conference, Vijay Govindarajan of..

One of the challenges that organizations face is how to gain a deeper understanding of..

"Build it and they will come” has long been the modus operandi for the retail sector...

Since the dawn of the smartphone, consumers around the world have been on a lightning..

Each year, thousands of people worldwide are injured or killed in motor vehicle..

As the world has become increasingly digitized, digital marketing and advertising..

When Consumer Packaged Goods (CPG) manufacturers think digital, behavioral tracking..

Small “smart” appliances such as vacuum cleaning robots or automated espresso machines..

I recently chaired the World Autonomous Vehicle Summit in Stuttgart, Germany where..

Recently, I noticed a new credit card offer that sounded great. So, naturally, I..

The opportunities for restaurants to introduce a digital component into the dining..

Picture the modern, Connected Consumer: they can use their smartphones to turn down..

The smart home is already a burgeoning market, with players from across sectors..

The media and entertainment industry has changed irrevocably in a relatively short..

Virtual reality (VR) has had its ups and downs over the last few decades, but all..

Nowadays summer vacations can be planned, booked and customized without ever picking..

At the 2016 Mobile World Congress, Visa showcased a mobile payment concept with Honda..

Since the dawn of the smartphone, consumers around the world have been on a lightning..

Since the emergence of the smartphone, vehicle manufacturers, otherwise known as..

Connected Consumers the world over are ready for mobile payment. It is little wonder..

When did you last hold a real record in your hands? I was reminiscing recently with a..

Attending Mobile World Congress last week, I was invited to join a panel discussion on..

The world’s largest mobile trade show has come and gone. As usual, we’ve seen the..

Nearly a quarter of the online population across 22 countries believes that virtual..

As technology and social media disrupt the traditional marketplace, and the new..

The “out of box” experience is a brand’s first impression. It is a critical touchpoint..

Recently, a number of clients joined me for a webinar on five notable findings from..

Home appliances are moving beyond “smart”. Innovations in this market are not just..

Young shoppers are open to sharing personal information in return for a tailored,..

The start of any year at GfK provides an opportunity for us to analyze and reflect on..

We are living in an era where making sense of lots of tiny pieces of data holds the..

While the wearables market hasn’t boomed as manufacturers had hoped, this space is far..

In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The..

Virtual reality and augmented reality could be game changers for the travel industry...

Netflix’s recent announcement of their international expansion in 2016 is not..

Didn’t have a chance to attend CES 2016? Lucky for you, four of our experts: Rob..

Indonesia is a large and vibrant growth market, offering significant opportunities for..

Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to..

With access to quality data, a flexible tool and a dedicated team, millions of..

The key to unlocking the smart home opportunity is communicating the broader benefits..

We live in an age of instant gratification. In case you’ve been under a rock for the past..

Recently, a client came to us looking for help in designing a new product to revive their..

If you’re running advertising campaigns that integrate digital as part of your media plan..

Activision Blizzard’s announced acquisition of King Digital Entertainment, best known as..

Brands have found that a lot can be learned from monitoring what is being said online..

“Home is the most important place in the world” according to Vanessa W. Folkesson -..

We know it’s being taken very seriously, says Ranj Dale – projections estimate that by..

Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the..

The ability to evaluate mobile ad effectiveness has long (in relative, digital terms)..

Let’s start by stating the obvious: no organization sets out to create a bad user..

In my last blog post, I discussed some of the challenges facing the smart home industry..

The phrase “smart home” often conjures up mental images of the Jetsons or EPCOT Center..

As experience experts, ethnographic projects are some of our favorite opportunities to..

In my last article, I briefly introduced the Internet of Things (IoT) and how it has the..

While the consumer wearables market fizzles rather than explodes, with suspicions that..

Habits are a fundamental part of human behaviors and have a huge, often understated..

Modern shoppers have an array of payment options available to them, with the recent..

The mobile revolution: it’s one of the most talked about phenomena in consumer..

Only 13% of 27,000 people, across 22 countries agree completely that it is essential to..

Social media is widely accepted as being a rich source of data that can be studied and..

Last week, the IAB posted the first of their five “IAB Believes…” blog pieces, focusing..

The tech market in Asia now leads the world, driving global economic growth. And it..

Reading the media could arouse the impression that the wearables market is solely the..

Rumors were finally put to rest in June when Apple announced and released the much..

The emerging middle class in Asia can be characterized as ‘aspirational achievers’...

There has been much talk about mobile payments revolutionizing payment. But what does..

The webroom is the new showroom

It’s well known that drivers are using the internet to..

You’re in the department store. Your basket is nearly full. There’s just one last pair..

Yes, the title of this post refers to your product. That isn’t to say your product..

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015,..

Social media monitoring is an essential reputation management activity for brands..

5% - this is the percentage of all payments made globally, in a store, using a mobile..

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015,..

In our recent IAB Europe award-winning study with Facebook we proved that Facebook ads..

GfK and Facebook joined forces to make a direct comparison of the impact produced by..

Why security, well-being, gratification and freedom are the cornerstones of consumer..

The internet has undeniably revolutionized how businesses operate, engage with their..

As we know, 2015 has brought us a wide array of wearables, tech products that connect..

Imagine a home managed from the owner’s smartphone or tablet, with multiple devices..

The world has quite literally become our office. Advancements in mobile services,..

Have you ever found yourself on an airplane seven hours into a flight wondering what you..

Mobile payment is being adopted all over the world in different ways, whether it is..

The widespread adoption of the smart (connected) home is getting tantalizingly nearer. So..

We asked our global wearables product lead, Jan Wassman, three key questions about this..

Daimler Truck unveiled a few weeks ago what is potentially the future of big rig..

What is an SMB? Having spent a decade conducting business-to-business (B2B) market..

Amid the excitement of the Apple smartwatch launch and the buzz around wearables more..

The connected car will be a reality within a few years, as enhanced safety, economy..

The Apple Watch launched on 24 April 2015 retailing at a minimum of £299 (€320). At..

The connected car will be a reality within a few years, as enhanced safety, economy..

The moment millions of consumers have been waiting for is almost here. From 24^th April,..

The wearables market is causing a real buzz of excitement.  But where’s the growth..

Conferences are about making connections: connections with your peers, new techniques,..

Amazon’s new shopping aid, Dash, is indeed real. Dash is a physical, standalone button..

Online shoppers are famous for having instant access to price comparisons at the very..

In a competitive global marketplace, one key way for auto manufacturers to keep..

How seriously should manufacturers of small appliances take social media as a channel..

Indonesia often falls into the long shadow cast by other developing markets – Brazil,..

Business intelligence (BI) systems and solutions have long been a valuable tool used..

At the recent Mobile World Congress 2015, despite the onslaught of new devices (e.g...

Who’s talking most about financial technology? Consumers are – on social media. Of all..

In 2015, the promise of market research—and marketing, in general—is bound up in our..

The world’s biggest annual mobile event has come and gone for a 10^th year and, as always,..

The use of mobile payment is in its infancy in Belgium, yet awareness is relatively..

With the launch of Apple Watch looming, wearable devices are garnering more attention..

New services are focusing on impeccable design in web, mobile, and broader support..

We recently undertook a study to understand how consumers in Singapore buy tablets...

Which technology trends will be big this year? Where will we see the strongest growth of..

With nearly three out of four consumers globally (71%) having access to the internet..

I was excited to see Hoover partner with MakerBot, to allow people to 3D print their..

Not so long ago it was a concept associated with science fiction. Now the dream of the..