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  • Consumer Goods 2 min
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    Turning omnishopping to omnibuying – the Amazon way

    Earlier this year, Amazon shook up the retail world with its acquisition of Whole..

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  • Trends and forecasting 3 min
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    What’s in store for the holidays?

    It’s again the time of the year when retailers are eager for the attention and wallet..

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  • Consumer Goods 2 min
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    Beware the star player: Why category management is the ultimate team game

    Category management is the ultimate team sport. Smart retailers, just like good..

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  • Consumer Goods 2 min
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    Enticing shoppers to buy: Time to communicate the benefits to shoppers

    In a recent study, 62% of shoppers in a mature, low involvement category interacted..

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  • Consumer Goods 2 min
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    Category regeneration: Most retailers and manufacturers aren’t asking the right questions. Are you?

    Traditionally, product categories don’t get any attention unless it’s absolutely..

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  • Retail 2 min
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    Is outsourcing product content key to online holiday success?

    With a busy Holiday season approaching there are high expectations for sales growth...

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  • Technology 3 min
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    How to attract the maximum share of Black Friday shoppers

    With Black Friday less than two months away, practically every retailer out there will..

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  • Retail 2 min
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    Game of consumers: Why brands should tap into our childhood passions

    One of my strongest childhood memories is the thrill of collecting World Cup soccer..

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  • Retail 3 min
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    Ecommerce: What’s the secret to attracting consumers to online retail sites?

    With an overwhelming amount of content, intense competition and multiple channels, we..

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