Demystify your lost shoppers by understanding who they are, why they chose another..
Unprecedented times call for changes in how businesses operate. With the pandemic..
The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..
Love them or hate them, you can’t ignore loyalty cards, but just how widespread is..
Not to make light of a very serious situation, but I got an email the other day from..
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..
It’s not a surprise – for many retailers, their Christmas season performance is the..
Seasonal promotions are one of the core reasons consumers make a purchase. The..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
With an estimated value turnover of 140 billion USD in 2019 and projected robust..
Every eCommerce seller knows that when it comes to selling products online, content..
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..
We have been hearing about digitization and the impact it might have on value chain..
Point of Sales (POS) data tells you what consumers buy as well as when..
Truly understand the every factor that influences consumers’ final decision at the..
When consumers feel more confident about their own financial situation and about the..
Back-to-school’ has shown growth, due to price increases and despite a drop in larger..
A major sporting event offers a fantastic opportunity for manufacturers and retailers..
The rapid evolution of technology combined with fast-changing consumer behavior means..
Fast changing customer purchase cycles have made supply chains more and more complex..
Earlier this year, Amazon shook up the retail world with its acquisition of Whole..
It’s again the time of the year when retailers are eager for the attention and wallet..
Category management is the ultimate team sport. Smart retailers, just like good..
In a recent study, 62% of shoppers in a mature, low involvement category interacted..
Traditionally, product categories don’t get any attention unless it’s absolutely..
With a busy Holiday season approaching there are high expectations for sales growth...
With Black Friday less than two months away, practically every retailer out there will..
One of my strongest childhood memories is the thrill of collecting World Cup soccer..
With an overwhelming amount of content, intense competition and multiple channels, we..
When we think about how smartphones have changed the retail landscape, it often..
Changes in the retail landscape, driven in part by the mobile revolution and resulting..
With many ways to get your brand’s message to consumers, a common question for..
*This blog post was co-authored by Wendy Wallner and Stephanie Scalice
Conquering today’s connected shopper is a battle. Consumers’ expectations of..
By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen..
You may be forgiven for thinking that high street travel agencies are a bit of an..
Imagine a potential customer is browsing in your store or on your website. They linger..
To truly conquer the connected shopper, you need to encourage your customers to buy as..
Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s..
U.S. ecommerce sales grew almost 15% in Q1 2017 compared to one year ago as reported..
Every brand wants to broaden its client base, but to achieve this is one of the..
Being a 23 year old male, less than two years removed from undergrad, I’m still..
As a retailer, you are to manufacturers what Ginger Rogers was to Fred Astaire: a..
As a manufacturer, you’ll know that the launch phase of a new product is absolutely..
Whether we are talking shopping, viewing content, traveling or just casually..
Internet sales have grown remarkably in recent years in Europe. In the technical..
Today’s changing retail environment is proving to be a major test of marketers’..
Over half of the international online population (59%) reads from a book “at least..
With more than a third (38%) of consumers globally concerned about having enough money..
In a world increasingly active online, more and more questions arise to define the..
With the election season now behind us, Americans can now set their sights onto a new..
I don’t cook much in the summer, so this is the time of year when I start spending..
As mobile technology has increasingly become an everyday part of Connected Consumers’..
As a manufacturer or retailer, you will invest heavily in marketing activities at the..
Shoppers have a strong desire to receive goods when and where they want them, quickly..
Although my own children are no longer students, I have certainly noticed that it’s..
Understanding the shopper's purchase journey is one of the toughest challenges..
Though media has popularized the rise of the peer to peer economy through the lens of..
Good news first: We anticipate real-value retail growth for 2016, albeit at a..
Good user experience (UX) in online and offline retail shopping matters. A poor..
"Build it and they will come” has long been the modus operandi for the retail sector...
Small “smart” appliances such as vacuum cleaning robots or automated espresso machines..
The smart home is already a burgeoning market, with players from across sectors..
Connected Consumers the world over are ready for mobile payment. It is little wonder..
Home appliances are moving beyond “smart”. Innovations in this market are not just..
On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our..
If one wants to assess opportunities for innovation or re-launching in the Peruvian..
Segmentations can be an incredibly powerful tool for businesses, providing strong..
There’s no limit these days to the volume and type of data that companies use to..
Money (perceived lack of it) the biggest cause of stress in the world!
Retailers need not be at all concerned about young people in the UK shunning “real”..
Young people in Italy are certainly not going to abandon shopping in-store any time soon,..
The internet is both market place and exchange platform – also for luxury buyers. Mobile..
The youths of India remain loyal to shopping in person. 78% of young people surveyed said..
Retail has changed a lot in recent years, says Anthony Norman. We can now buy products..
Our survey shows that as far as young people are concerned, the future of the bricks and..
Sustainability is a major goal for any brand. In order to become sustainable, a brand..
Our survey shows that visiting shops is not something that the majority of young people..
The young people in Russia are certainly not going to abandon shopping in the real world,..
Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the..
The retail landscape has changed dramatically in the UK over the last few years with the..
The youths of Brazil are not going to stop shopping in ‘real’ shops anytime soon. 68% of..
Customer loyalty is a divisive topic – for many brands it is their stated aim, while some..
The young people of China are certainly not going to abandon shopping in stores, despite..
According to our survey, Germany’s shopkeepers can be confident that youngsters will..
Regardless of whether consumers are clicking “buy” at the virtual checkout, online..
There has been much talk about mobile payments revolutionizing payment. But what does..
You’re in the department store. Your basket is nearly full. There’s just one last pair..
Whether you produce or sell food and drink, make the tables consumers eat at, the..
Is it time to increase your investment to win the hearts of the Chinese consumers or is..
In today’s experience economy, consumers are bombarded with new experiences every day..
The pressure to look good surrounds us. TV programs, advertisements on the high street..
It has been mistakenly reported that 100 million Chinese tourists will go overseas in..
The meteoric rise of digital combined with economic uncertainty has changed the path..
Research has often indicated that consumers in markets like China and other emerging..
Recently, we gave electrical goods shoppers in five Latin American countries a list of..
The availability of more information and choice has changed consumers’ expectations about..
With so many options for today’s consumers, how do brands succeed in understanding and..
A further piece was added to..
As we know, 2015 has brought us a wide array of wearables, tech products that connect..
Have you ever found yourself on an airplane seven hours into a flight wondering what you..
Europe's economy has again gained momentum. Increased domestic demand as well as..
For better or worse, online retail will continue to siphon turnover from stationary..
To start with it is evident that Chinese consumers like everywhere else in the world..
It’s probably fair to say that retailers target most of their advertising for “all..
The moment millions of consumers have been waiting for is almost here. From 24th April,..
Online shoppers are famous for having instant access to price comparisons at the very..
From Quick Serve to White Tablecloths, restaurants all count on Millennials coming..
Pet marketers are on the trail of something important. They need to track down their next..
How seriously should manufacturers of small appliances take social media as a channel..
Indonesia often falls into the long shadow cast by other developing markets – Brazil,..
There has been a seismic shift in the way some brands operate in recent years. The..
When I discuss my excitement over the rapidly changing Mobile Payments industry with..
The use of mobile payment is in its infancy in Belgium, yet awareness is relatively..
With the launch of Apple Watch looming, wearable devices are garnering more attention..
We recently undertook a study to understand how consumers in Singapore buy tablets...
Loyalty: “a deeply held commitment to rebuy or repatronize a preferred product/service..
Technical Consumer Goods – it’s a vast market, but how do sales breakdown online..
A growing number of Americans are hungry for good health. They try to eat right – and, in..
With nearly three out of four consumers globally (71%) having access to the internet..
I was excited to see Hoover partner with MakerBot, to allow people to 3D print their..
“A brand is a living entity—and it is enriched or undermined cumulatively over time, the..
Retail parks are currently a hot topic of conversation: This retail format is..
Recent valuations of major mobile instant messaging (IM) players on the market suggest..
In the US retail pet marketplace, dog food sales continue to dominate compared to income..
The constant changes in today’s digital world are revolutionizing the retail..
The advent of digital has changed – and continues to change – the way we shop for..
The amount of spending potential for retail expenditures differs widely among European..
Remember that time you wrote a letter and sent it to your energy provider because you..
The shift to mobile devices is big news for retailers. Now, half of UK mobile internet..
How do shoppers in different markets research a major purchase like a smartphone or..
In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the..
M-commerce is well established in a number of sectors, but retailers in other categories..
Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In..
Retail centrality is an established benchmark for evaluating retail drawing power...
Canada’s booming Asian population is transforming the country’s culture – and its..
Millennials, as marketers have come to discover, are a tough collective nut to crack...
We all recognize that the rise in ownership of connected devices is driving the growth of..
When CPG, HBA, and other manufacturers invest millions of dollars in promotion campaigns,..
It can feel as though we are constantly being bombarded with facts, figures and..
Which metrics are the best indicators of long-term brand success?
By Kathy Sheehan & Jo-Ann Osipow.
Whilst browsing to watch a product review on one of the world's most frequented video..
There are many reasons to target Hispanic consumers. The most obvious one is size. The US..
As the Sochi events end with the Paralympic Winter Games closing ceremony we conclude..
New data from GfK’s pilot Shopping Monitor Electro study shows that even in a digital..
The amount of time that consumers spend online has been rising for years. That’s not..
While many mature markets are recovering from economic crisis at the macro level,..
To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..
A recent example from South Africa showcased that good alignment between brand values and..
In an era of communication overload – In which people are expected to process multiple..
As the world becomes more and more interconnected, more social and more open to switching..
Successful innovations usually combine something familiar with something new to address..
Despite slowing growth and fairly persistent negative news around health concerns, Energy..
Shoppers in the US are accustomed to the Holiday shopping period beginning on Black..
Yes. The future of shopping is already in full swing. Mobile technology has changed..
A little over five years ago, the bankruptcy of Lehman Brothers signalled the beginning..
I was recently re-reading articles on the UK Home Improvement retail arena that I..
A lot of people are increasingly aware of the benefits of social media analysis..
What is more important for people economic development or environmental protection? How..
Consumers in many mature markets around the world have been profoundly changed by the..
As they do with people, consumers form concrete relationships with products and..
We are used to the idea that online advertising is increasingly personalized and amended..
Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..
One of the subjects often addressed in conference papers, or in worthy articles is the..
Kiosk interfaces are challenging for designers because they must anticipate and..
If you ever found yourself in the depicted situation, you must remember the embarrassment..
The way we shop has changed forever. While some might view the decline of retail outlets..
Marketing messages come at consumers increasingly frequently these days, and in..
When I last went to a shop to buy something I was not presented at the till with a long..
I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or..
Showrooming is increasingly on the agenda of marketers and retailers, as the practice..
TVs are ubiquitous in developed-country households. We stare at our TV screens to unwind,..
Roper Reports® Worldwide has been following with interest the trend that consumers around..
Americans continue to take small steps when it comes to environmental protection, but in..
“Photography, as a powerful medium of expression and communications, offers an infinite..
It’s easy to forget that social media is only around a decade old. Its phenomenal growth..
Finding new ways to get the most out of shopper insights is a perplexing issue for..
At GfK, we have been following consumers across their online and offline purchase..
As user experience (UX) researchers in a volatile market, we often discuss return on..