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  • Media measurement 1 min
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    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive..

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  • Media measurement 1 min
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    Automotive sales: A long and winding road

    When a consumer drives a new car off the forecourt it marks the beginning of one..

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  • Consumer Goods 3 min
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    I hope supermarkets are stalking me

    Eighty years ago, Elton Mayo was looking at productivity of factory workers, changing..

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  • Consumer Goods 2 min
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    How to take control of the shopper's purchase journey

    Understanding the shopper's purchase journey is one of the toughest challenges..

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