The old phrase ‘Europe is like the US, but three to five years behind'. Where have we..
As the world has become increasingly digitized, digital marketing and advertising..
The media and entertainment industry has changed irrevocably in a relatively short..
When did you last hold a real record in your hands? I was reminiscing recently with a..
Nearly a quarter of the online population across 22 countries believes that virtual..
Recently, a number of clients joined me for a webinar on five notable findings from..
The start of any year at GfK provides an opportunity for us to analyze and reflect on..
In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The..
Netflix’s recent announcement of their international expansion in 2016 is not..
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