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  • Media and entertainment 2 min
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    Developing programmatic strategies: the American and European approach

    The old phrase ‘Europe is like the US, but three to five years behind'. Where have we..

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  • Technology 3 min
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    Data points vs. people: the increasing importance of a Single Customer View

    As the world has become increasingly digitized, digital marketing and advertising..

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  • Technology 2 min
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    Fusion is the new black: Unifying published media consumption across platforms

    The media and entertainment industry has changed irrevocably in a relatively short..

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  • Technology 2 min
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    Is digital radio really as good as it sounds?

    When did you last hold a real record in your hands? I was reminiscing recently with a..

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  • Travel and hospitality 2 min
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    Can virtual interactions replace “being there”?

    Nearly a quarter of the online population across 22 countries believes that virtual..

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  • Innovation and Digital 3 min
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    Trends & tips for reaching audiences in the multiplatform world in 2016

    Recently, a number of clients joined me for a webinar on five notable findings from..

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  • Technology 2 min
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    The industry has to roll with the punches: Video On-Demand is in Demand in Sweden

    The start of any year at GfK provides an opportunity for us to analyze and reflect on..

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  • Technology 3 min
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    Future-proofing TV audience measurement for the “connected” consumers

    In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The..

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  • Technology 2 min
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    Is it a Netflix world after all?

    Netflix’s recent announcement of their international expansion in 2016 is not..

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