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  • Technology 2 min
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    Is ad tech butchering your user? How to regain control

    Whatever your digital advertising/marketing objective, one thing is certain, it will..

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  • Consumer Life 3 min
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    Understanding TV viewing preferences in the digital age

    Today, the definition of "television" is much deeper than the physical device it was..

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  • TV 2 min
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    Using Appreciation Panels to check TV audiences’ views

    Let’s be honest: it is complicated being an audience researcher for a broadcaster...

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  • TV 3 min
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    Plug and play: Connecting with the home television system

    The Connected Consumer is not only adding new connections regularly but reconfiguring..

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  • Trends and forecasting 2 min
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    The world is watching: Consumers' global mindset ahead of the 2016 Olympics

    Founded in the late 19th century, the Olympic Games were meant to bring the world..

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  • Consumer Life 2 min
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    Pokémon Go: Consumers are playing with their privacy

    Pokémon Go is the new augmented reality game released by Niantic over the last two..

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  • Media measurement 2 min
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    Does everybody need to do everything to do video right?

    If you were to cook up a video service for subscribers today, what ingredients would..

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  • Technology 2 min
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    Maximizing cross-media use: Four markets, four stories

    While digital is a well-defined medium, it is becoming increasingly complex through..

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  • Media measurement 2 min
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    4 ways to transform traditional TV viewing measurement

    Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have..

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