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  • Media measurement 3 min
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    Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

    The rules of engagement have modernized. There is no question that – for a while now..

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  • Media measurement 2 min
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    A new wrinkle in over-the-top TV services: vMVPDs not so virtual anymore

    In the ever-changing world of delivering video to TVs and homes, real bellwether..

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  • Media measurement 2 min
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    How Cord Nevers and Cord Cutters compare in their TV viewing preferences

    The rise in streaming television viewing in the US continues apace with the frequent..

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  • Media measurement 1 min
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    Why a 360° crossmedia view is vital to bridging the gap between content and consumers

    Connected Consumers face an avalanche of communications on a daily basis. Advances in..

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  • Media measurement 2 min
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    Does mobile engagement ring true? The need for a total media perspective

    I always like people-watching on my morning commute on the train. Not in a weird way..

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  • Consumer Life 3 min
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    Get them out to the ball game: How brands can leverage the power of sports fans

    As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..

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  • Media measurement 3 min
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    Connecting with the “connected” TV audience

    With whom, what and how are you “connected” when you watch TV? Gone are the days that..

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  • Media and entertainment 3 min
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    Valuing experiences over ‘stuff’: How consumers are shaping retail and media

    Whether we are talking shopping, viewing content, traveling or just casually..

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  • Media measurement 2 min
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    Netflix now offers downloadable content to watch offline. So what?

    Netflix was the last to join the likes of Amazon Prime and catch-up services in..

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