On September 12, 2015, at this year's IBC, I have the pleasure of moderating a panel..
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Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..
Digital devices offer new ways for audiences to engage with content. Latin Americans..
As the future of total media measurement is always a hotly debated topic, GfK invited..
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A major sporting event offers a fantastic opportunity for manufacturers and retailers..
Winter has come for American sports fans in the best possible way, as this Sunday’s..
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The rules of engagement have modernized. There is no question that – for a while now..
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I always like people-watching on my morning commute on the train. Not in a weird way..
As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..
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Whatever your digital advertising/marketing objective, one thing is certain, it will..
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Indonesia is a large and vibrant growth market, offering significant opportunities for..
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Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North..
A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in..
Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North..
Changing a currency is not easy. Countries will testify to this. You only need to..
On September 12, 2015, at this year's IBC, I have the pleasure of moderating a panel..
Amazon Prime’s acquisition of the yet to be re-titled “Son of Top Gear” looks set to..
Last week, the IAB posted the first of their five “IAB Believes…” blog pieces, focusing..
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Rumors were finally put to rest in June when Apple announced and released the much..
I came across a job advert the other day from an advertising agency for a ‘Research..
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Take a moment to recall “Back to the Future (Part 2)”. Now picture Marty McFly’s..
Thirty years ago today (July 13, 1985), the nation was gripped to its television screens..
GfK and Facebook joined forces to make a direct comparison of the impact produced by..
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Data Transaction Platforms (DTP) will affect many different areas of our lives in the..
There are lots of clichés in the development of mass media over time. We talk about the..
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The release this month of the 2014 edition of the annual Ownership and Trend Report..
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As the Sochi events end with the Paralympic Winter Games closing ceremony we conclude..
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Ambush marketing is giving Olympic Partners a run for their money, thanks to social media.
There is no doubt that we demand a lot from our media content. We want to access past and..
BY RITA QUIGLEY & GUY HOLCROFT IN MEDIA & ENTERTAINMENT
With the rise of mobile shopping, and the trove of “big data” associated with those..
As technology grows, develops and spreads, marketers and researchers have an ever..
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Cross-platform programming and viewing is the norm for video today. Research companies..
A lot of people are increasingly aware of the benefits of social media analysis..
We are used to the idea that online advertising is increasingly personalized and amended..
This post is based on an expert panel discussion with Jon Block (ITV), Ed Couchman..
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We now live in a world where connecting to the internet can involve one of a number of..
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Last year in this space I discussed how trends from The Home Technology Monitor™, a..
The Electronic Entertainment Expo is a big deal for the gaming industry, often providing..
One key aspect of the new connected landscape is the quantity of data it’s producing, and..
TVs are ubiquitous in developed-country households. We stare at our TV screens to unwind,..
Roper Reports® Worldwide has been following with interest the trend that consumers around..
The mobile revolution is happening astoundingly quickly. Smartphone penetration is now..
At GfK, we have been following consumers across their online and offline purchase..
It is fair to say that television is undergoing significant change. Consumers can..
The smartphone is the epicenter of our universe. It is always with us, keeping us in..
January is, invariably, a testing time for retailers, as results from the end-of-year..
The digital age has undeniably seen consumers overloaded with information. With the vast..
Some Facebook status updates are more memorable than others. One status I remember..
As The Wall Street Journal recently reported, college football leagues are taking a major..
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I want to tell you that reading this blog could well be an unsatisfying experience for..
Consumers’ lives are increasingly being reshaped by the constant possibilities of..
When it comes to viewing TV and movie content, the key word today is options. Laptops,..
It has been an unforgettable summer for Britain. Anyone who was lucky enough to attend..
Remember the line about a camel being a horse designed by committee? This idea flashed..
TV is in the middle of a technology revolution which has the potential to completely..
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This article is re-posted from User Centric’s blog.
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The TV edition of our magazine, TechTalk, is now out, exploring current trends, issues..
With the 2012 campaign in full swing, it’s clear that digital technology and advertising..
On 19th July, we took over Google's Campus building in Shoreditch to host the latest..
In his book Imagine, Jonah Lehrer writes that creativity expands with connection. The..
Online advertising is a big deal; in 2011 approximately £4.8bn was spent in the UK alone..
Recent data from GfK indicates that the social-networking revolution is having a..
The enduring power of “linear” broadcast TV shines through, despite today’s bewildering..
It is a well-known reality that the popularity of the amusement arcade is in decline. The..
For the past two years, we’ve seen a lot of weeping, wailing, and gnashing of teeth about..
Like most Londoners, I absolutely can’t wait for the 2012 Olympics, just around the..
I can’t remember what I was looking for at the time, of course, but I recently came..
There is increasing evidence that brands need to be socially responsible these days...
There is increasing evidence that brands need to be socially responsible these days...
There is increasing evidence that brands need to be socially responsible these days...
The writing is on the (Facebook) wall: more and more communication is moving online. And..
This article is re-posted from User Centric’s blog.
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As usual, one of the main talking points of this year’s Super Bowl was the attendant..
Most of us love getting a link to a piece of internet material which we find amusing and..
Pleasure for its own sake is becoming as crucial to the effectiveness of digital..
The 'INCH' Revolution
According to the Census Bureau, Hispanics accounted for more than half (56%) of U.S...
This article is re-posted from User Centric’s blog.
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