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  • Innovation and Digital 3 min
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    The changing landscape of photography

    The end of the 20th century saw a significant increase in our ability to capture images,..

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  • Innovation and Digital 1 min
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    The era of the network: evolving relationships in the digital age

    The mass adoption of digital networked technology is transformative, but we are still..

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  • Consumer Goods 2 min
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    Back to basics – it’s the fundamentals of retail that drive consumers to stores

    New data from GfK’s pilot Shopping Monitor Electro study shows that even in a digital..

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  • Trends and forecasting 2 min
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    Implications of the Rise of TV Everywhere and Video-on-Demand

    This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..

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  • Innovation and Digital 3 min
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    Finding simplicity in a multi-device world

    Facebook commissioned GfK to better understand people’s behavior as they move across..

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  • Consumer Goods 1 min
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    How to target multi-channel consumers

    The amount of time that consumers spend online has been rising for years. That’s not..

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  • Innovation and Digital 2 min
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    A smart form for the smartphone?

    The “smartphone” is a term we are all very familiar with; first coined in 1997 by..

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  • Innovation and Digital 2 min
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    The Complex Journey Towards Purchase: Mobile in the Mix

    With the rise of mobile shopping, and the trove of “big data” associated with those..

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  • Innovation and Digital 2 min
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    Key players in the microconsole category

    As discussed in our previous blog post, the burgeoning microconsole category is making..

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