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  • Innovation and Digital 1 min
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    Customer interaction through mobile devices

    The shift to mobile devices is big news for retailers. Now, half of UK mobile internet..

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  • Consumer Goods 2 min
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    Tracking the purchase journey for smartphones and tablets in the UK, Romania, Belgium and Russia

    How do shoppers in different markets research a major purchase like a smartphone or..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 3: Are renewers loyal?

    Buying or renewing car insurance is no longer a simple task for motorists. And for..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 2: The role of the brand

    Viewed by most people as a commodity, what role does the brand have for drivers in the..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 1: The Research Phase

    Buying or renewing car insurance is no longer a simple task for motorists. For..

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  • Consumer Goods 3 min
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    Consumer goods and social media: listening and learning from people in today’s connected world

    Consumer goods brands can make effective use of the conversations people have on the web..

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  • Innovation and Digital 1 min
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    The Perfect Match: FIFA World Cup Meets Gambling Apps and Sites

    For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a..

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  • Consumer Goods 3 min
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    The “Device Neutral” Future of Consumer Insights

    Every smart researcher wakes up at least once a year with the same worry in mind:

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  • Innovation and Digital 3 min
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    Proving the power of cross-media campaigns

    Which ad format can we leave out of our campaign without jeopardizing the overall impact?

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