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  • Technology 1 min
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    Understanding the influencers in social media

    Social media monitoring is an essential reputation management activity for brands..

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  • Media and entertainment 1 min
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    Two breeds of millennials: making fashion magic for marketers

    In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI)..

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  • Consumer Goods 3 min
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    Google Glass: But what are people going to say?

    Ever since its announcement, Google Glass has drawn attention and polarized opinions. ..

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  • Consumer Goods 1 min
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    Achievers in Africa: The Rise of Sophisticated Consumers Who Know What They Want

    Our latest Roper Need to Know report covers four key markets in Sub-Saharan Africa. In..

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  • Innovation and Digital 1 min
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    The Perfect Match: FIFA World Cup Meets Gambling Apps and Sites

    For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a..

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  • Consumer Goods 3 min
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    Maximising Mobile at BAFTA

    It can feel as though we are constantly being bombarded with facts, figures and..

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  • Technology 1 min
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    Are you ready for the smart home?

    The evidence that consumers are ready and willing to adopt single-device control over..

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  • Technology 1 min
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    Unlocking the Future Connected Home

    Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming..

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  • Consumer Goods 2 min
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    From Depths of Winter, Good News for Brands

    To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..

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