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  • Trends and forecasting 1 min
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    How Women Can Help Gaming Companies Win Big

    What do women want? The answer just might be online games. The surprise for many is..

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  • Automotive 1 min
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    Russian consumers see electric vehicles as too pricey

    Some 72% of respondents in Russia have a favorable opinion about EVs, but only 10% are..

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  • Consumer Goods 3 min
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    The “Device Neutral” Future of Consumer Insights

    Every smart researcher wakes up at least once a year with the same worry in mind:

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  • Consumer Goods 2 min
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    Skip Ad in 5...4...3...2...1

    Whilst browsing to watch a product review on one of the world's most frequented video..

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  • Consumer Goods 1 min
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    Hispanic Marketing: A Family Affair

    There are many reasons to target Hispanic consumers. The most obvious one is size. The US..

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  • Automotive 2 min
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    Japan leads the market for electric vehicles: Perception & Consideration high

    Japan is the leading market for electric vehicles (EVs), with the majority of..

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  • Automotive 1 min
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    Chinese consumers reluctant about electric vehicles

    A GfK study in six countries showed that Chinese consumers are the least interested in..

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  • Technology 1 min
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    The reinvention of hardware: transitioning to a networked world

    The evolution of device categories, from computers to home appliances, is both shaped by..

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  • Automotive 3 min
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    Trends that drive the auto industry

    Recently, I was reading an article about how consumers' choices are influenced not only..

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