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  • Consumer Goods 2 min
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    Confucian Stress

    Money (perceived lack of it) the biggest cause of stress in the world!

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  • Technology 4 min
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    Augmented reality: Is this the real life?

    Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to..

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  • Innovation and Digital 2 min
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    What did you eat last night for dinner? Understanding behaviors

    Without accuracy an answer is meaningless, but when designing research are you really..

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  • Technology 2 min
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    Spot the difference? Combating commoditization in the Asian tech market

    The tech market in Asia now leads the world, driving global economic growth. And it..

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  • Travel and hospitality 1 min
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    Satisfaction with leisure time: a new national divide?

    The busy pace of life is a popular complaint for many people, but there are notable..

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  • Trends and forecasting 2 min
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    The emerging middle class in Asia and the rise of Asia’s tech market

    The emerging middle class in Asia can be characterized as ‘aspirational achievers’...

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  • Shopper and Retail Strategy 2 min
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    Hey, good looking…

    The pressure to look good surrounds us. TV programs, advertisements on the high street..

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  • Consumer Trends 1 min
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    Being Green wins you customers

    Based on our study findings, being green attracts consumers. But, before brands leap for..

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  • Consumer Goods 3 min
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    Do chinese consumers have an environmental conscience?

    To start with it is evident that Chinese consumers like everywhere else in the world..

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