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  • Consumer Life 2 min
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    Consumers are stressed, but confident: Surprising results from our Mood of the World 2017 study

    “I read the news today, oh boy”, John Lennon wrote this in 1967, but it seems every..

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  • Consumer Life 3 min
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    Why travel brands shouldn’t forget about the role of the store

    You may be forgiven for thinking that high street travel agencies are a bit of an..

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  • Consumer Goods 1 min
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    Dads are shopping more and brands are important anchors

    Dads are changing.  As more mothers have entered the workforce and become empowered..

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  • Consumer Life 3 min
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    Get them out to the ball game: How brands can leverage the power of sports fans

    As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans..

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  • Consumer Goods 2 min
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    What your brand can do now to attract tomorrow’s moms

    Nothing is more central to society, or more relevant to the fates of so many brands,..

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  • Consumer Life 3 min
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    Looking for the future of mobile? Take a trip to Beijing

    ‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

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  • Consumer Life 2 min
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    Globally, concern for the environment is rising – and this has implications for brands

    Breaking news -- people like clean air and water!

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  • Consumer Life 3 min
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    Digital home assistants: Are marketers listening closely?

    Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have..

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  • Consumer Life 3 min
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    Retail today and tomorrow: Innovating in the age of disruption

    Today’s changing retail environment is proving to be a major test of marketers’..

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