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  • Automotive 3 min
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    Smart car technology and the generational divide

    With every passing year, smart car technology becomes more of a deal-breaker with..

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  • Automotive 3 min
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is..

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  • Automotive 4 min
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    Driving Gen Z

    Turn back the clock a handful of years and you’ll find automotive strategists bearish..

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  • Trends and forecasting 2 min
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    What impact is renewal transparency having on the British motor insurance market?

    If you have renewed your motor insurance recently you may have noticed that the price..

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  • Media measurement 2 min
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    Mobile is the means to improving traction for your crossmedia automotive campaigns

    As an automotive marketer, you face many pressing challenges. Not only is the auto..

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  • Automotive 1 min
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    Vehicle features and the importance of having the latest driver technology

    While safety, reliability, fuel economy and low running costs top the list of what..

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  • Media measurement 1 min
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    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive..

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  • Media measurement 1 min
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    Automotive sales: A long and winding road

    When a consumer drives a new car off the forecourt it marks the beginning of one..

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  • Automotive 2 min
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    Building on Elon Musk’s master plan: Payment systems and the future of automotive

    In a recent Let’s Talk Payments article, I discussed Elon Musk’s recently published..

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  • Automotive 2 min
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    The Connected Consumer: Integrating car and home

    Since the dawn of the smartphone, consumers around the world have been on a lightning..

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  • Automotive 1 min
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    10 potential benefits of new in-car audio technology

    Each year, thousands of people worldwide are injured or killed in motor vehicle..

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  • Automotive 4 min
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    4 considerations for innovating the automotive industry
  • Automotive 3 min
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    In-vehicle payment systems: How manufacturers can get it right

    At the 2016 Mobile World Congress, Visa showcased a mobile payment concept with Honda..

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  • Automotive 2 min
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    The Connected Consumer is driving change in automotive

    Since the dawn of the smartphone, consumers around the world have been on a lightning..

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  • Automotive 3 min
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    2016: The big developments in automotive technology so far

    Since the emergence of the smartphone, vehicle manufacturers, otherwise known as..

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  • Automotive 2 min
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    A tale of meerkats, robots, and italian tenors

    One of the more surprising British financial facts of recent years is that, despite an..

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  • Automotive 3 min
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    Size matters: Chinese drivers want more from their mobile

    The webroom is the new showroom

    It’s well known that drivers are using the internet to..

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  • Automotive 2 min
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    What can Leading Edge Consumers (LECs) tell us about the car of the future?

    According to our Connected Car study, the car of the future is almost here. The..

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  • Automotive 4 min
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    Are you going tone deaf to car audio cues?

    I notice from my own life how over-stimulated I am sometimes. Whether I'm bombarded..

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  • Automotive 3 min
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    Are German drivers prepared to pay for the numerous capabilities of tomorrow’s connected car?

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Automotive 3 min
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    Why Generation Y is in the driving seat for the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Automotive 4 min
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    Reading emotional response to advertising: How one automaker used it

    You've been test driving cars and researching the vehicle you want to buy. Now it's..

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  • Automotive 3 min
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    Configuring and buying cars online: Still a dream, or approaching reality?

    I found a great new yoga outfit when I was doing some online shopping the other day...

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  • Automotive 3 min
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    The most desired features Americans want from the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Automotive 1 min
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    What's happening in the tire market in the Middle East?

    Already a flourishing market, tire sales in the Middle East are poised for growth, driven..

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  • Automotive 1 min
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    ASEAN on my mind: Where are the tire tracks leading us to?

    Car tire makers are keen to position themselves in hot new markets, and signs point to..

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  • Automotive 2 min
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    What innovations should car manufacturers be focusing on?

    Why security, well-being, gratification and freedom are the cornerstones of consumer..

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  • Innovation and Digital 1 min
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    Top 5 futuristic products of 2015

    As we know, 2015 has brought us a wide array of wearables, tech products that connect..

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  • POS Tracking 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • POS Tracking 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • Automotive 3 min
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    British drivers give muted response to the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • POS Tracking 3 min
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    What's moving and shaking the Russian market for engine oils?

    The Russian market for engine oils is undergoing a shift: After a good 2013, the..

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  • Automotive 3 min
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    What chinese drivers want from the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Automotive 2 min
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    Rigs before rides: UX considerations for the self-driving vehicle landscape

    Daimler Truck unveiled a few weeks ago what is potentially the future of big rig..

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  • Verein 3 min
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    Worries of car drivers and how they differ by country

    It may be a status symbol or a means to an end, an office on four wheels or a family car..

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  • Trends and forecasting 2 min
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    More than half of Brazilian drivers are ready to embrace the connected car: but what do they want?

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Trends and forecasting 4 min
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    The connected car - what grinds russia's gears

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Trends and forecasting 2 min
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    The vehicle is no longer solely the province of the automotive manufacturer

    Safety, economy and entertainment are the three main benefits of the connected car. They..

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  • Trends and forecasting 2 min
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    The differences and similarities in the german and austrian tire markets

    Are the German and the Austrian tire markets actually as similar as they might seem?..

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  • Trends and forecasting 2 min
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    What do American drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Geomarketing 2 min
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    Gripping stuff – insights on the german automobile accessories market

    Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning..

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  • Trends and forecasting 2 min
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    Will wearable watches drive the cars of the future?

    First it was central locking, then the transponder key. Will wearable watches be driving..

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  • Trends and forecasting 2 min
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    What do German drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Trends and forecasting 2 min
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    What you need to know about trends driving the global automotive market

    Automakers must increasingly cater to the tastes and preferences of consumers in..

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  • Trends and forecasting 2 min
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    What do Japanese drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Trends and forecasting 2 min
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    Safety first: the road to self-drive

    Not so long ago it was a concept associated with science fiction. Now the dream of the..

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  • Automotive 2 min
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    Europeans agree: in the future we’ll pay more for safer cars

    GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..

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  • Automotive 2 min
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    What do Italian drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Automotive 2 min
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    The car of the future: will ownership be a thing of the past?

    GfK and AutoScout24 surveyed 8,800 people for the report ‘The Cars We Want Tomorrow’...

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  • Automotive 2 min
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    What we want in tomorrow’s car: in-car internet, entertainment and active safety features

    GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..

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  • Automotive 2 min
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    Should luxury brands be playing games?

    I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at..

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  • POS Tracking 2 min
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    Engine oil in nigeria: an opportunity for large engine oil brands

    GfK has mapped the market for engine oil in Nigeria and found that major engine oil..

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  • Innovation and Digital 2 min
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    Function or form? How do we want the car of tomorrow to look?

    GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..

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  • Automotive 2 min
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    Budgeting for the car of the future: Germans will pay more than other Europeans

    GfK and AutoScout24 surveyed 8,800 people for the report ‘The Cars We Want Tomorrow’...

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  • Automotive 2 min
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    Infotainment systems plagued by “bugs” or confusing HMIs? A response to “Auto Reliability Survey”

    Consumer Reports recently published its annual report on automotive reliability for 2014...

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  • Trends and forecasting 1 min
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    The japanese tire market: different generations, different preferences

    The automotive aftermarket in Japan consists of four main sales channels, and who uses..

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  • Trends and forecasting 1 min
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    Gaining traction: truck tire sales in europe

    Some of the most perplexing questions in marketing are indeed some of the most..

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  • Trends and forecasting 1 min
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    Why Japanese tire manufacturers need to be ready for the next tax hike

    Young Japanese are known around the world as trendsetters - in the world of anime,..

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  • Trends and forecasting 1 min
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    Does Generation Y really hate driving?

    It has become common currency in recent times to classify Generation Y as uniformly..

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  • Trends and forecasting 3 min
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    Insights from the new GfK French truck tire panel

    I have been working with retail panels for 14 years, but something I experienced..

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  • Automotive 2 min
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    Can automakers achieve data-driven empathy?

    A recent article in a business journal said companies are failing to follow..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 3: Are renewers loyal?

    Buying or renewing car insurance is no longer a simple task for motorists. And for..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 2: The role of the brand

    Viewed by most people as a commodity, what role does the brand have for drivers in the..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 1: The Research Phase

    Buying or renewing car insurance is no longer a simple task for motorists. For..

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  • Automotive 2 min
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    Why one price doesn’t fit all markets

    Getting the price right for their models in each market is vital for car manufacturers to..

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  • POS Tracking 3 min
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    Clear patterns in the Middle East tire market
  • Automotive 2 min
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    New Energy Vehicles Drive a Huge Emerging Market

    In the last decade, China’s automotive industry has developed at an extraordinary..

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  • Automotive 1 min
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    Flat or declining customer satisfaction across many sectors in the UK

    Putting the customer at the heart of an organisation is no mean feat, and even with..

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  • Automotive 1 min
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    French consumers associate electric vehicles with low emissions

    A GfK study revealed that overall, some 61 percent of consumers in France have a..

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  • Automotive 1 min
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    Success with pleasure: interview with Helmut Meysenburg, BMW

    “Sheer driving pleasure” is the essence of the BMW brand.

    Helmut Meysenburg, Head of..

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  • Automotive 2 min
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    An open letter to my car salesman: Four ways to sell a car to a millennial (psst…it’s all about the experience)

    Dear Car Salesman,

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  • Automotive 1 min
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    Russian consumers see electric vehicles as too pricey

    Some 72% of respondents in Russia have a favorable opinion about EVs, but only 10% are..

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  • Automotive 1 min
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    Openness toward electric vehicles in the US, as opposed to willingness

    Electric vehicles (EVs) could be interesting to American consumers, but then again,..

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  • Consumer Goods 3 min
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    Maximising Mobile at BAFTA

    It can feel as though we are constantly being bombarded with facts, figures and..

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  • Automotive 2 min
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    Japan leads the market for electric vehicles: Perception & Consideration high

    Japan is the leading market for electric vehicles (EVs), with the majority of..

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  • Automotive 1 min
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    Chinese consumers reluctant about electric vehicles

    A GfK study in six countries showed that Chinese consumers are the least interested in..

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  • Automotive 2 min
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    How Spanish buyers see electric vehicles and what it means for Tesla

    Spanish consumers show a deep and clear divide between their knowledge about electric..

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  • Automotive 3 min
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    Trends that drive the auto industry

    Recently, I was reading an article about how consumers' choices are influenced not only..

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  • Trends and forecasting 2 min
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    Going Green Not So Easy for Brazilian Drivers

    Brazilians, despite their tendency to think in a green way, have few options for..

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  • Trends and forecasting 2 min
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    2014 major consumer trends – and how they affect Automotive

    Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the..

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  • Automotive 1 min
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    Streamlining Auto R&D: ROI Gaming Modules

    Automotive marketers know that they must perform at or above an expected level on Key..

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  • Consumer Goods 2 min
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    The New American Mobility

    With the days getting darker and the temperatures dropping, talk among my consumer-trend..

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  • Innovation and Digital 2 min
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    Electric Vehicles – the battle of personal versus societal benefits

    With the plethora of news about diminishing natural resources, noise and air pollution..

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  • Consumer Goods 1 min
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    Brand Equity and the New Language of Relationship Marketing

    As they do with people, consumers form concrete relationships with products and..

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  • Consumer Goods 3 min
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    Will Online Advertising Ever Be Accurate?

    We are used to the idea that online advertising is increasingly personalized and amended..

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  • Automotive 1 min
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    Integrating Diverse Insights to Help Build Automobile Brands

    BMW has teamed up with GfK to overcome the information overload that goes along with “big..

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  • Automotive 2 min
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    To drive or not to drive electric?

    Although we saw Electric Vehicle (EV) sales grow by 15% between 2011 and 2012, the..

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  • Automotive 2 min
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    Driver Distraction Testing: When UX Meets Safety

    Testing in-car infotainment systems forces us to rethink the way we evaluate new..

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  • Consumer Goods 3 min
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    Taking the ‘Cheap’ Out of Value

    At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..

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  • Consumer Goods 2 min
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    Streamlined Tech Comes of Age

    The growth of technology has been viewed in numerous lights over the years. Writer Aldous..

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  • Innovation and Digital 1 min
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    The Future of Automotive Technology

    On Monday at the International Consumer Electronics Show (CES®) in Las Vegas, GfK and the..

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  • Automotive 1 min
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    UX test of the VW infotainment system

    This article is re-posted from SirValUse blog.

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  • Consumer Goods 1 min
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    Modern Marketing Must Put Consumers in Charge

    Remember the line about a camel being a horse designed by committee? This idea flashed..

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  • Geo Marketing 2 min
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    Making Smart Marketing Insight the Engine of Tomorrow's Car Technologies

    Many of today’s consumers – with extended commutes and a penchant for multitasking – see..

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  • Automotive 1 min
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    UX Quick Check of Car Infotainment Systems

    This article is re-posted from SirValUse blog.

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  • Trends and forecasting 1 min
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    Who’s Driving Automotive Innovation?

    One of the crucial stories for global marketers and manufacturers in coming years is..

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  • Consumer Goods 2 min
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    Consumer Mood A Window On The Future

    This coming month sees the release of the first deliverable from the new batch of..

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  • Innovation and Digital 4 min
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    Disruption, and what consumer research can learn from Henry Ford

    I’m a relative newcomer to the ideas behind disruptive innovation (when Clayton..

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  • Innovation and Digital 3 min
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    Design goes subtle

    The look of mobile devices has changed considerably over the past couple of years, or..

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  • Automotive 4 min
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    What’s Driving the Mini Cooper? Not the User Experience

    This article is re-posted from User Centric’s blog.

    Read more

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