With every passing year, smart car technology becomes more of a deal-breaker with..
Summer is upon us and the chance to enjoy a road trip with car technology glory is..
Turn back the clock a handful of years and you’ll find automotive strategists bearish..
If you have renewed your motor insurance recently you may have noticed that the price..
As an automotive marketer, you face many pressing challenges. Not only is the auto..
While safety, reliability, fuel economy and low running costs top the list of what..
Today’s fragmented media landscape presents a significant challenge to automotive..
When a consumer drives a new car off the forecourt it marks the beginning of one..
I recently chaired the World Autonomous Vehicle Summit in Stuttgart, Germany where..
At the 2016 Mobile World Congress, Visa showcased a mobile payment concept with Honda..
Since the emergence of the smartphone, vehicle manufacturers, otherwise known as..
One of the more surprising British financial facts of recent years is that, despite an..
It’s well known that drivers are using the internet to..
According to our Connected Car study, the car of the future is almost here. The..
I notice from my own life how over-stimulated I am sometimes. Whether I'm bombarded..
You've been test driving cars and researching the vehicle you want to buy. Now it's..
I found a great new yoga outfit when I was doing some online shopping the other day...
Already a flourishing market, tire sales in the Middle East are poised for growth, driven..
Car tire makers are keen to position themselves in hot new markets, and signs point to..
As we know, 2015 has brought us a wide array of wearables, tech products that connect..
The Russian market for engine oils is undergoing a shift: After a good 2013, the..
Daimler Truck unveiled a few weeks ago what is potentially the future of big rig..
It may be a status symbol or a means to an end, an office on four wheels or a family car..
Safety, economy and entertainment are the three main benefits of the connected car. They..
Are the German and the Austrian tire markets actually as similar as they might seem?..
Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning..
First it was central locking, then the transponder key. Will wearable watches be driving..
Automakers must increasingly cater to the tastes and preferences of consumers in..
Not so long ago it was a concept associated with science fiction. Now the dream of the..
I used to associate gaming with spotty teenagers sat in their bedrooms killing aliens at..
GfK has mapped the market for engine oil in Nigeria and found that major engine oil..
The automotive aftermarket in Japan consists of four main sales channels, and who uses..
Some of the most perplexing questions in marketing are indeed some of the most..
Young Japanese are known around the world as trendsetters - in the world of anime,..
It has become common currency in recent times to classify Generation Y as uniformly..
I have been working with retail panels for 14 years, but something I experienced..
A recent article in a business journal said companies are failing to follow..
Buying or renewing car insurance is no longer a simple task for motorists. And for..
Viewed by most people as a commodity, what role does the brand have for drivers in the..
Buying or renewing car insurance is no longer a simple task for motorists. For..
Getting the price right for their models in each market is vital for car manufacturers to..
In the last decade, China’s automotive industry has developed at an extraordinary..
Putting the customer at the heart of an organisation is no mean feat, and even with..
A GfK study revealed that overall, some 61 percent of consumers in France have a..
Helmut Meysenburg, Head of..
Dear Car Salesman,
Some 72% of respondents in Russia have a favorable opinion about EVs, but only 10% are..
Electric vehicles (EVs) could be interesting to American consumers, but then again,..
It can feel as though we are constantly being bombarded with facts, figures and..
Japan is the leading market for electric vehicles (EVs), with the majority of..
A GfK study in six countries showed that Chinese consumers are the least interested in..
Spanish consumers show a deep and clear divide between their knowledge about electric..
Recently, I was reading an article about how consumers' choices are influenced not only..
Brazilians, despite their tendency to think in a green way, have few options for..
Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the..
Automotive marketers know that they must perform at or above an expected level on Key..
With the days getting darker and the temperatures dropping, talk among my consumer-trend..
With the plethora of news about diminishing natural resources, noise and air pollution..
As they do with people, consumers form concrete relationships with products and..
We are used to the idea that online advertising is increasingly personalized and amended..
BMW has teamed up with GfK to overcome the information overload that goes along with “big..
Although we saw Electric Vehicle (EV) sales grow by 15% between 2011 and 2012, the..
Testing in-car infotainment systems forces us to rethink the way we evaluate new..
At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..
The growth of technology has been viewed in numerous lights over the years. Writer Aldous..
On Monday at the International Consumer Electronics Show (CES®) in Las Vegas, GfK and the..
Remember the line about a camel being a horse designed by committee? This idea flashed..
Many of today’s consumers – with extended commutes and a penchant for multitasking – see..
One of the crucial stories for global marketers and manufacturers in coming years is..
This coming month sees the release of the first deliverable from the new batch of..
I’m a relative newcomer to the ideas behind disruptive innovation (when Clayton..
The look of mobile devices has changed considerably over the past couple of years, or..