Lenneke has 8+ years of experience in helping manufacturers and retailers in FMCG, by mapping and predicting what drives shoppers up to, during, and beyond decision time. In her current role as Global Insights Director, Lenneke is responsible for catalyzing strategic thought leadership across markets to empower clients to lead. Her focus is on encouraging clients to look further than their own piece of business and translate FMCG trends and growing challenges into fact-based opportunities. Lenneke studied at Maastricht University, gaining an MA (Hons) in European Studies, and spent 3 years working in Mexico as an Associate Lecturer, developing academic content around European Political Affairs.
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