The Living with Technology report explores how consumer tech sentiment, usage, and adoption have shifted and continue to evolve amid major disruptions.
In this episode, we sit down with GfK VP-CMI Veronica Chen to talk about the technology trends marketers should consider for the year ahead.
The sudden acceleration of the digital lifestyle during COVID lockdowns sent the sales of electronics and adoption of streaming services soaring. Then purchases slowed as consumers re-entered the "real" world and prioritized experiences over possessions. And the introduction of ChatGPT last fall was met with both record-speed adoption and deep concerns.