If you know how shopping behaviors have changed during the pandemic, you can move with purpose.
Create new opportunities and widen your market share with insights into which habits have become part of shoppers' new routines.
If you know how shopping behaviors have changed during the pandemic, you can move with purpose
Plot your growth and gain market share based on new shopping patterns
When the pandemic first hit, it triggered panic and bulk shopping. Keeping some goods in stock was impossible. As time wore on, consumers were forced to rethink old habits and embrace new ones. Now, we are settling into a new phase of the pandemic: we are starting to adapt to the New Normal. Some new shopping habits appear to remain for the long term. Others may be short term trends. Our New Normal report - part of GfK's Shopper Navigator product suite - shows you the changes in behavior and attitudes so that you can adapt to meet new demands. Respond before the competition. Adjust often to find opportunities to grow your business. And remain a leading FMCG brand.
Insights to develop winning new strategies
Our Shopper Navigator reports equip you with the right insights about your target customers, how their purchasing patterns have changed, and what actions you can expect them to take moving into the future. We enable sales, marketing, product, and insights leaders to:
Understand changes in shopping behavior
Dig in to changes in purchasing patterns so you can plan ahead. Rich point of sale insights help you understand the current landscape.
Identify differences in the shopping basket
Know exactly what consumers are buying and how those items have changed, from differences in types of products, brands, and bulk buying.
Pinpoint which retailers perform best
See where your target customers buy to identify potential new channel partnerships and to distribute your products accordingly.
Forecast future actions
Understand consumers' future expectations so that you can adjust your supply, demand, and product offerings to fit their new needs.
Lead the way in your target markets
Strategies from last year - or even last month - won't work today. You need to understand how shopping patterns have changed as we approach a New Normal way of life. Consider this:
When and how frequently people shop: To avoid crowds, shoppers try to visit as few stores as possible, and they are shopping at different times to avoid crowds (both up 33% since before the pandemic). Are you adjusting accordingly?
Where they shop:As with nearly all categories, online is increasing in popularity. For FMCG, 15% more people are buying online. They are also shopping more frequently and spending more when shopping online. Are you leveraging this channel?
What they buy:The shopping basket has changed drastically across the course of the year. Not just the types of items that people buy, but also the brands they buy. Are you catering to their new needs and targeting the right people?
We're in this for the long haul, helping you navigate changes in today's new normal and beyond.
Our Shopper Navigator product suite is built to help FMCG leaders understand changes throughout the crisis and beyond. It is based on Consumer Panel purchase data complemented with survey insights to give you real facts about purchasing patterns as well as the why behind the buy to ensure you are getting the most accurate, complete picture about your consumers. You'll see:
Real purchase behavior measured by Consumer Panel
Shopper attitudes linked to purchase behavior
Individual target groups
Single source (e.g. attitudes, media, purchases)
Deep FMCG expertise to interpret and translate insights into business relevant recommendations
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Mark O’Marketing VP Sales & Marketing, Xappp
Move with purpose in the New Normal - get the sample report!
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