
Als Insights Partner 2023 der IFA sind wir stolz darauf, dass wir Ihnen rund um die IFA einen umfassenden Überblick über Markt-, Verbraucher- und Markendaten für Hersteller und Händler von Unterhaltungselektronik und Haushaltsgeräten geben konnten.
Wieder einmal kamen Marken aus der ganzen Welt zusammen, um die allerneuesten Produkte und Innovationen im Bereich Unterhaltungselektronik und Haushaltsgeräte vorzustellen.
Haben Sie uns auf den IFA-Bühnen gesehen? Wir haben über die Megatrends der Unterhaltungselektronik und über die neuen Einkaufsgewohnheiten der Konsument:innen diskutiert sowie über die neusten Entwicklungen im Bereich Elektrifizierung und Nachhaltigkeit gesprochen. Ab dem 20. September haben Sie die Möglichkeit unsere Insights on-demand abzurufen – bleiben Sie dran!
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Leaders Summit - Staying ahead of the curve: Exploring the mega trends driving innovation in electronics and appliances (englischsprachig)
Staying ahead of the curve: Exploring the mega trends driving innovation in electronics and appliances
What are the key trends in the electronics and appliance industries in 2023? This year has seen a surge in sustainability-focused initiatives and advanced connected devices for customers to make informed decisions about their health, wellness and energy use amid the cost of living crisis. The semiconductor industry is ushering in a new era of globalization as countries seek self-reliance, and AI has become all-pervasive with applications ranging from predictive analytics to robotics. Companies continue to leverage the metaverse and AR/VR technologies to provide immersive experiences for customers and to unlock new opportunities for growth and engagement. We delve into:
- What new technologies and products are disrupting the industry?
- What types of products and services are most appealing to consumers?
- How are consumer needs and preferences changing amid inflationary and cost of living pressures, and how are manufacturers catering and adapting?
- What emerging technologies, business models and strategies should businesses consider to remain competitive and stay ahead of the curve?
Panel lead and contributors:
Warren Saunders, Global President, Tech and Durables, NIQ GfK
Ratna Sita, Head of Research, Euromonitor International
Michael Fisher, AKA Captain2phones, Gadget Enthusiast and Youtube Reviewer
Pierre Coppin, Deputy Managing Director, Sky
Bill Darcy, Chief Executive Officer, National Kitchen & Bath Association
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Leaders Summit - Reimagining customer retail: The new normal in shopping and spending habits (englischsprachig)
Reimagining customer retail: The new normal in shopping and spending habits
The retail industry has undergone a series of momentous transformations over the past few years. The covid19 pandemic catalysed the acceleration of trends that had already taken root, including e-commerce, social media marketing, direct-to-consumer relationships, and conscientious consumerism. As physical stores shuttered, online shopping became the new norm as retailers quickly pivoted to cultivate a seamless and expeditious digital presence. As physical stores have reopened, retailers face challenges such as supply chain disruptions, inflation and keeping up with customer touchpoints. The industry is under pressure to reinvent itself to meet customers' new expectations regarding service, speed, and availability.
Panel lead and contributors:
Michael McLaughlin, President, Global Retail, NIQ GfK
Tom Hickman, Chief Executive Officer, Nationwide Marketing Group
Lisa Lopuck, Co-Founder and CEO, ShareGallery.com
Bart van der Vis, Director Germany, Coolblue
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Sustainability Village - The Global Consumer View on the Path to Electrification: Opportunities and Barriers (englischsprachig)
The Global Consumer View on the Path to Electrification: Opportunities and Barriers
As the automotive industry moves towards electrification at break neck speed, can we expect the same from consumers? Consumers in the market for a new vehicle are enthusiastic about EVs for their sustainability promises, petrol savings, and futuristic tech. But consumers are also recognizing a number of barriers to ownership including inflationary/price pressures and infrastructure shortcomings. Further, the pace of embracing electrification is unequal around the world. In this session, we will understand the global consumer view of this enormous opportunity and how manufacturers and marketers can help close the gap with future EV owners.
Speaker:
Tim Kenyon, VP, Consulting, Consumer Life, NIQ GfK
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GfK Insight Talks@IFA: Hersteller oder Händler - wo liegt die Zukunft?
Begrenzte Budgets, die Suche nach erschwinglichen Premiumprodukten, Convenience und Personalisierung überfordern die Verbraucher:innen und beeinflussen deren Einkaufsverhalten radikal. Wie können Sie in diesen herausfordernden Zeiten Ihre Marke am besten positionieren? Treffen Sie uns und unser Experten-Panel, das über die Rolle von Herstellern und Händlern diskutiert und erfahren Sie, was der beste Weg für Wachstum ist.
Speaker:
Alexander Dehmel, Head of Market Intelligence Germany & Austria, NIQ GfK
Patrycja Grebel, Vice President Commercial Germany, NIQ GfK
Andreas Peplinski, Director Customer Success, NIQ GfK
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