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About GfK

Veronica Chen

Veronica has over 15 years of experience helping Fortune 500 companies stay abreast of cultural shifts, disrupting forces, and evolving consumer needs. A thought-leader on consumer trends, Veronica has been instrumental in developing GfK Consumer Life’s annual global and US trends perspectives, and identifying some of the most important emerging trends and generational characteristics.

Find more blog articles from Veronica Chen

Trends and forecasting 4 min
read

A growing demand for ethical innovation in technology

The reckoning of the importance of ethics in tech and the need for new approaches to..
Read more
Trends and forecasting 4 min
read

Gamers often run counter to stereotypes: Here’s what you need to know about them

“That was close... watch out!” That was my husband, his eyes fixated on his 32-inch UHD..
Read more
Trends and forecasting 3 min
read

What’s in store for the holidays?

It’s again the time of the year when retailers are eager for the attention and wallet..
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Consumer Life 3 min
read

Looking for the future of mobile? Take a trip to Beijing

‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..
Read more
Consumer Goods 3 min
read

What you need to know to leverage consumers’ renewed focus on homes

According to figures released late last month, sales of new single-family homes reached..
Read more

Veronica Chen

Find more blog articles from Veronica Chen

A growing demand for ethical innovation in technology

Gamers often run counter to stereotypes: Here’s what you need to know about them

What’s in store for the holidays?

Looking for the future of mobile? Take a trip to Beijing

What you need to know to leverage consumers’ renewed focus on homes