Tom is the Commercial Director of Ad Hoc Sales for North America, which encompasses clients serving the consumer, retail, automotive, financial services and B2B segments in Technology products and services for the home and business. In addition, accounts covered include consumer electronics and appliances. Through deployment of a team of account managers, this business serves client needs in market understanding, segmentation, brand positioning, target optimization and messaging for customer acquisition and business growth. (Topics/industry mostly write about for GfK: Automotive Technology and Financial Services/Fintech.)
While attending this year’s Emerge Conference in Austin last week, it became apparent to..
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