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Steve Cooke

Find more blog articles from Steve Cooke

  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Media measurement 4 min
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    The future of media currencies one year on

    Last year we consulted various stakeholders across the media industry on what the..

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