Spencer Ng

Spencer has spent 15 years in marketing analytics, consumer insights and customer analytics. He is currently driving the marketing analytics practice at GfK – focusing on the APAC region.

Find more blog articles from Spencer Ng

Marketing Effectiveness 2 min
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5 reasons why a Marketing Mix Model is relevant today

If you know the future impact of your marketing mix, you can have greater impact using..
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Marketing Effectiveness 2 min
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Rethinking marketing KPIs in the new abnormal

As we gear up to enter the last quarter of this year, more businesses are reopening and..
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