Sam Carter

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Consumer Goods 3 min
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I hope supermarkets are stalking me

Eighty years ago, Elton Mayo was looking at productivity of factory workers, changing..
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Consumer Goods 3 min
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As curious as the dark side of the individual

Segmentations can be an incredibly powerful tool for businesses, providing strong..
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Technology 3 min
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Reverse engineering habit structures in applied innovation testing

Habits are a fundamental part of human behaviors and have a huge, often understated..
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Innovation and Digital 2 min
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What did you eat last night for dinner? Understanding behaviors

Without accuracy an answer is meaningless, but when designing research are you really..
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