Ravi Arya

Brand Strategy Lead for the Asia Pacific region

Find more blog articles from Ravi Arya

Marketing Effectiveness 2 min
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5 tips to optimize your advertising ROI

If you know the viewing habits of your consumers, you can achieve higher ROI through..
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Marketing Effectiveness 3 min
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Finding the thin line between overspend and underspend on a channel

Since the COVID-19 outbreak, consumer optimism globally remains muted as most are..
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