Rainer Petke is a Director in GfK’s global product organization, focusing on advanced analytics and gfknewron Predict. His day-to-day role is helping Tech & Durable manufacturers to formulate their very best strategies around Pricing and Promotion, using insights from GfK's advanced data analytics and forecasting.
It’s a challenge faced..
Every year tech & durables manufacturers invest billions of dollars in trade spending –..
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