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About GfK

Rachel Bonsignore

Rachel Bonsignore is a Senior Consultant on GfK's Consumer Life team, working with leading brands to provide them with actionable and future-focused insights on the consumer landscape, covering industries such as retail, CPG, entertainment, food, and apparel. She frequently speaks publicly on emerging consumer trends.

Find more blog articles from Rachel Bonsignore

Trends and forecasting 3 min
read

What does the future of Millennials look like?

As the oldest members of this oft-discussed group prepare to turn 40, the future of..
Read more
Consumer Goods 3 min
read

Consumers seek health innovations from brands

The relationship between consumers and their health is transforming at an unprecedented..
Read more
Consumer Life 3 min
read

Xennials: An untapped opportunity for marketers

Much has been written about US generations for, well, generations. Starting with the..
Read more
Trends and forecasting 2 min
read

#Decade: What ten years of hashtags tells us about consumers today

On August 23, the hashtag turned 10 years old. Before achieving internet fame, it was..
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Consumer Life 3 min
read

Understanding TV viewing preferences in the digital age

Today, the definition of "television" is much deeper than the physical device it was..
Read more
Consumer Goods 2 min
read

Hitting the road: What do Americans’ vacation plans tell us about consumer life today?

Though the U.S. is often known for taking less vacation time than it is due, its..
Read more

Rachel Bonsignore

Find more blog articles from Rachel Bonsignore

What does the future of Millennials look like?

Consumers seek health innovations from brands

Xennials: An untapped opportunity for marketers

#Decade: What ten years of hashtags tells us about consumers today

Understanding TV viewing preferences in the digital age

Hitting the road: What do Americans’ vacation plans tell us about consumer life today?