Petra Süptitz

Petra has over 15 years of experience in strategic FMCG marketing, brand management and communication. Since 2017, she has been advising companies on consumer trends, cultural shifts and the behaviour of different target groups. She is an expert in consumer segmentation and is responsible in particular for GfK Roper Consumer Styles segmentation, one of the most popular segmentation approaches in Germany, Austria and Switzerland. Currently, Petra consults top companies in FMCG, retail, technology, media, automotive and more. She has represented GfK Consumer Life as a speaker at marketing conferences and client events.