Pavlin Lazarov is a recognized market expert and GfK lead for the IT markets with a strong focus on PC and Gaming. He brings extensive knowledge about the global and regional retail and consumer trends in the tech and durable industry. At GfK Pavlin is responsible for global cross-sectoral trends & insights as well as for the product feature management for the IT & Telecom sectors.
Gaming PCs continue to be one of the positive drivers of growth on a PC market which..
With customers becoming increasingly conscious about the performance of their devices,..
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