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Norbert Herzog (Global Strategic Insights) is a recognized expert for global market trends in the home appliances and durable goods area. His team provides fact-based strategic analytics by integrating multiple sources of GfK research, including unique global Point of Sale tracking data and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving.
Not being able to heat your home during winter or having to ration your electricity..
2022 was characterized by several challenges that significantly impacted global markets. ..
Social selling has taken off in China but has yet to catch on across the rest of the..
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
While brands are being pulled in all directions over the cost-of-living crisis, many..
Climate change denial is fading fast among global consumers, yet one form of..
Comparatively low shares of price promotions were the norm until early this year, but..
The Covid-19 pandemic prompted people around the world to focus more closely on their..
Looking to stop deceleration in the consumer technology & durables sector? As both value..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
The new EU energy label system is hitting the home appliances markets now – changing the..
Strong brands are the lifeblood to generate aspirational demand and to foster trust among..
Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to..
The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..
It’s not a surprise – for many retailers, their Christmas season performance is the..
Seasonal promotions are one of the core reasons consumers make a purchase. The importance..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
In part one of this blog series, we identified two clashing trends when it comes to..
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..
With increasing wealth around the globe and a growing target group which is enabled to..