Norbert Herzog (Global Strategic Insights) is a recognized expert for global market trends in the home appliances and durable goods area. His team provides fact-based strategic analytics by integrating multiple sources of GfK research, including unique global Point of Sale tracking data and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving.
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
The new EU energy label system is hitting the home appliances markets now – changing..
Strong brands are the lifeblood to generate aspirational demand and to foster trust..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..
With increasing wealth around the globe and a growing target group which is enabled to..
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