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Norbert Herzog

Norbert Herzog (Global Strategic Insights) is a recognized expert for global market trends in the home appliances and durable goods area. His team provides fact-based strategic analytics by integrating multiple sources of GfK research, including unique global Point of Sale tracking data and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving.

More from Norbert Herzog

  • Point of sales tracking 2 min
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    How brand share volatility is affected by COVID-19

    Strong brands are the lifeblood to generate aspirational demand and to foster trust..

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  • Retail 4 min
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    When reality hits: COVID-19 impact on retail

    Last week, we discussed the impact of COVID-19 on the tech market and it was tempting..

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  • Point of sales tracking 3 min
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    Coronavirus impact on the tech market

    The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

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  • Retail 3 min
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    Peak season sales 2019: Retail lessons learned

    It’s not a surprise – for many retailers, their Christmas season performance is the..

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  • Retail 2 min
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    4 facts you can't ignore about Black Friday

    Seasonal promotions are one of the core reasons consumers make a purchase. The..

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  • Retail 3 min
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    The importance of localizing your global e-commerce strategy

    One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..

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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Technology 1 min
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    Ongoing disruption: the growing dominance of online retail

    Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..

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