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Norbert Herzog (Global Strategic Insights) is a recognized expert for global market trends in the home appliances and durable goods area. His team provides fact-based strategic analytics by integrating multiple sources of GfK research, including unique global Point of Sale tracking data and consumer studies. The team is transforming rich data into relevant insights on how the markets are changing and where they are evolving.
While brands are being pulled in all directions over the cost-of-living crisis, many..
Climate change denial is fading fast among global consumers, yet one form of..
Comparatively low shares of price promotions were the norm until early this year, but..
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
Looking to stop deceleration in the consumer technology & durables sector? As both value..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
The new EU energy label system is hitting the home appliances markets now – changing the..
Strong brands are the lifeblood to generate aspirational demand and to foster trust among..
One in every four US dollars spent on Technical Consumer Goods (TCG) today are for..
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