Namrata Gotarne

Namrata is a Global Strategic Insights Senior Consultant at GfK with 12 years experience in Retail, Product Management, Operations, Research, Project Management, Market Intelligence and Business Intelligence.

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Consumer Insights 4 min
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Consumers' home focus is here to stay

Pandemic lockdowns may be a fading memory in many countries, but consumers around the..
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Consumer Goods 3 min
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The digital consumer is here to stay – and they expect seamless, channel agnostic experiences

E-commerce was already on the rise, but it became an essential part of the way societies..
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Consumer Insights 4 min
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How to craft product development strategies that elevate consumer experiences

The grip of Covid-19 might have loosened on global consumers, but many are still living..
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Shopper and Retail Strategy 4 min
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Online retail: are price promotions the answer as a lean 'golden quarter' looms?

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Point of sales tracking 4 min
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How to optimize your promotions strategy for 2022’s peak period

The ‘golden quarter’ is here. From Black Friday and Cyber Monday to Christmas and the..
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Digital Marketing Intelligence 6 min
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Opportunities for Home Improvement & Gardening market in 2022

World events dominating the first half of 2022 have slowed global growth from the..
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