Mary Kyriakidi

Mary Kyriakidi provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Media measurement 3 min
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Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

The rules of engagement have modernized. There is no question that – for a while now –..
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Media and entertainment 3 min
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Valuing experiences over ‘stuff’: How consumers are shaping retail and media

Whether we are talking shopping, viewing content, traveling or just casually socializing..
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Media measurement 2 min
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Netflix now offers downloadable content to watch offline. So what?

Netflix was the last to join the likes of Amazon Prime and catch-up services in offering..
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