Marco Wolters

Marco Wolters provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

Find more blog articles from Marco Wolters

Consumer Goods 3 min
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Conquering the Connected Shopper and their multiple paths to purchase

Conquering today’s connected shopper is a battle. Consumers’ expectations of convenience,..
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Consumer Goods 3 min
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Introducing the iBrains: Understand how to reach tomorrow’s shoppers

By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen Z...
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Consumer Goods 2 min
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3 main challenges for converting browsers into buyers

Imagine a potential customer is browsing in your store or on your website. They linger a..
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