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Madalina Carstea is the Head of Global Solutions, Marketing and Consumer Intelligence. Madalina oversees GfK’s Marketing and Consumer Intelligence practice, introducing innovative and effective approaches that help companies achieve their strategic goals. She is an accomplished industry insider with over 15 years of experience in strategy, brand, marketing & consumer insights, as well as client engagements. She held various regional and global roles with GfK, across product categories and functional areas. Previously, she was with Nielsen as a brand health leader, and Ipsos.
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