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Lex van Meurs

Find more blog articles from Lex van Meurs

  • Media measurement 3 min
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    Connecting with the “connected” TV audience

    With whom, what and how are you “connected” when you watch TV? Gone are the days that..

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  • TV 2 min
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    Using Appreciation Panels to check TV audiences’ views

    Let’s be honest: it is complicated being an audience researcher for a broadcaster...

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