Leanna Appleby

Leanna Appleby provides expert industry opinion, insights and trends to help companies make better business decisions. Subscribe for regular updates.

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Technology 2 min
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The Power of Ethnograpic Immersions

“I want to understand the world from your point of view. I want to know what you know in..
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Innovation and Digital 2 min
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A smart form for the smartphone?

The “smartphone” is a term we are all very familiar with; first coined in 1997 by..
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Technology 3 min
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Security versus convenience: the battle continues

We all know that worldwide smartphone penetration is growing rapidly. Just under one..
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Technology 3 min
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STOP! Relevant info only...but what about the advertiser?

The digital age has undeniably seen consumers overloaded with information. With the vast..

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Innovation and Digital 4 min
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Gaming: So the Arcade is in decline...but what does this mean?

It is a well-known reality that the popularity of the amusement arcade is in decline. The..
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